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Knack Magazine Dares You to Doubt in Sophisticated Spot

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Czar Be's youngest director Ramy Moharam Fouad captured the campaign

Knack Magazine Dares You to Doubt in Sophisticated Spot

Czar Be launches its latest production for Knack, a Belgian weekly news magazine covering local news, politics, sports, business, jobs, and community events. ‘Dare to doubt’ is directed by 20 year old Ramy Moharam Fouad, and is the youngest director that Czar Be represents.

Shot in a mysterious yet warm cafe, we follow a women’s first hand experience on two men arguing. A strong message with a touch of humour, it makes fun of people who claim to always know better.

This spot showcases the importance of questioning information and putting your ego aside. ‘Dare to Doubt’ shows how nonsensical arguing without proper knowledge can be. And as you can see, it never ends well. 

It’s smarter to admit not knowing everything and to stay in doubt until you have a reason to make up your mind. 

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Client: Knack

Agency: Mutant

Creative Director: Odin Saille

Accounts: Soraya Hellara, Loes Daelman



Director: Ramy Moharam Fouad

Executive Producer: Eurydice Gysel

Producer: Lander Engels

DOP: Jordan Vanschel

Art Director: Tanker

Editor: Jasper Flikschuh

Grading: Xavier Dockx

Online: Dries Derycke

Post Production

Post Production: Czar

Post Producer: Bieke De Keersmaecker

Music: Willem Ardui

Sound design & Mix: Raygun

Genres: People, Storytelling, Dialogue

Categories: Media and Entertainment, Magazines

Czar BE, Mon, 02 Nov 2020 16:18:21 GMT