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Knab Bank's Dancing Pigs Bring Customers Joy to Online Banking

Creative 125 Add to collection

Herc The Agency and director Rutger van Leeuwen from Mr.Frank launch the campaign

Knab Bank's Dancing Pigs Bring Customers Joy to Online Banking

Picture gold coins flying through the air and dancing pigs, cats, and…hippos? Created by Herc The Agency and directed by Rutger van Leeuwen from Mr.Frank, the latest campaign from Dutch Knab Bank takes an unconventional and joyful approach to online banking. 

Ambassadors was brought onboard for VFX and animation to help bring Danish illustrator Klara Graah’s 2D creations to life. “With a small, collaborative team and flexible approach, we were able to draw from each other’s strengths to immerse the 2D animations into the live-action film in a really fun, tactile and tangible way,' says Creative Director Justin Blyth. "Finalising the film in Flame also allowed for fast feedback and tweaking on the fly. With this, we could have the director in the room to move things around, change layouts, and see it all play out at delivery quality."

“So playing all this Paper Mario during early lockdown days wasn’t a waste of time after all – it resulted in some nice inspiration for approaching this ad!” says director Rutger van Leeuwen. “Big thanks to Ambassadors for putting love into the craft and bringing this to life."

This is the first commercial in a series of three, playing out across TV, online and radio.

The Bank of Happy Customers
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Advertiser: Knab Bank


AgencY: HERC the agency

Account Manager: Niels Heimens

Agency Producer: Kiek Beljaars

Executive Creative Directors: Rogier de Bruin, Emilio de Haan

Creative Director: Ewoudt Boonstra


Production Company: Mr.Frank

Director: Rutger van Leeuwen

DOP: Noël Schoolderman

Set Designer: Sanne Schat

Producer: Elise Hagedoorn

Design & Illustration: Klara Graah


Editor: Brian Ent

Colour Grade

Colorist: Job te Veldhuis

Sound Design

Sound Designer: Niels den Otter

VFX & Animation

Production Company: Ambassadors

Creative Director: Justin Blyth

Producer: Arjan Eekels

VFX Supervisor: Bas Moonen

2D Animation: Rink Hof, Marco van der Vlag

Genres: Animation, People

Categories: Banking, Finance

Ambassadors, Wed, 21 Apr 2021 10:55:17 GMT