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Kmart's Christmas Jingley Bells

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Draftfcb Chicago ad with suggestive christmas carol playing

Kmart's Christmas Jingley Bells

Draftfcb Chicago's Christmas commercial for Kmart playfully showcases Joe Boxer’s new items available at Kmart. Available on Kmart’s You Tube channel with other humorous video spots, ‘Show Your Joe’ joins Kmart’s successful ‘Ship My Pants’ and ‘Big Gas Savings’ that aired last year and featured a hysterical play on words to promote video sharing. 

 


Credits


Agency: KMART
VP Creative: Mark Andeer
CMO, Kmart Apparel:  Diane Vaccaro
Director of Advertising: Beverly Mason
 
Agency: Draftfcb Chicago 
Chief Creative Officer: Todd Tilford
EVP Executive Creative Director: Jon Flannery
SVP Creative Director: Howie Ronay
VP Creative Director: Sean Burns
Creative Director/ Copywriter: Cayne Collier
Art Director: Eric Collins
Art Director: Joey Ellis
Art Director: Larry Pipitone
Executive Producer: Chris Bing
Agency Producer: Lara Hurnevich
Director:  Christian Weber
Editorial:  Casey Cobler

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lbbonline.com, Tue, 19 Nov 2013 12:28:42 GMT