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Klepierre's Colourful Print Campaign Invites Customers Back to Shopping Centers

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Sid Lee Paris helped Klepierre open up its shopping centres again for customers to return safely

Klepierre's Colourful Print Campaign Invites Customers Back to Shopping Centers

As we start to come out of lockdown and search for a new normal, Klepierre, a major player in shopping centre real estate in continental Europe, is welcoming back customers through ‘We Are Open’, a new digital outdoor campaign of 10 unique illustrations.  

Conceived by Sid Lee, ‘We Are Open’ aims to convey multiple messages, starting with its tagline which serves as a literal reminder that shopping centres are re-opening, as well as a more figurative expression of Klepierre’s open-mindedness and hospitality. The series of 10 colourful images by Parisian illustrator Séverine Assous convey warmth and the joy of re-connecting. At the heart of each illustration are the employees who have returned to work and to whom Klepierre want to express gratitude – these are the people who give life to the centres. The dynamic artwork also serves as an important reminder of the precautions we still need to undertake in order to move freely and safely.  

‘We Are Open’ continues the brand’s visual identity, developed by Sid Lee and will run in centres across 13 countries in 11 different languages.

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Agency : Sid Lee Paris

Chairman, Executive Creative Director: Sylvain Thirache

President: Johan Delpuech

Creative Directors: Céline & Clément Mornet-Landa

Managing Director: Mehdi Benali

Art Director: Ludovic Gontrand

Copywriter: Paula Hochberg

Group Account Director: Héloïse Marchal

Project Manager: Paul Pieuchot

Head of Production: Thomas Laget

Producer: Marine Redon

Strategist Managing Director: Bruno Lee

Strategist: Sarah Herbain

Illustration: Severine Assous

Animation: Lambert Riquier

Categories: Retail and Restaurants , Retail Stores

Sid Lee, Thu, 30 Jul 2020 11:39:28 GMT