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Klarna's Smooother Shopping Experience Brings Swedish Style to the US

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Launched with agency Mirimar, Wildlife, Noble People and Movement

Klarna's Smooother Shopping Experience Brings Swedish Style to the US

According to global shopping service, Klarna, only 9% of surveyed shoppers find online shopping ‘fun.’ To help change that, Klarna is continuing its ‘Swedish for smooother shopping’ US launch campaign with a uniquely-targeted, shoppable entertainment/interactive experience.

Klarna’s ‘48 Hour Smoooth Room’, a first-of-its-kind digital pop-up gives shoppers a chance to explore, and win, some of the Internet’s most coveted items - straight from the brand’s own advertising. For 48 Hours only from 12pm EST on 7/16 to 12pm EST on 7/18 People can shop-and-win the items before the timer hits 0:00. 

David Sandstrom, Klarna CMO said, “Redefining what online shopping can be has been part of Klarna’s mission from the outset. We’re always looking for new ways to elevate and innovate the experience for consumers and with the 48 Hr. Smoooth Room we’ve been able to add a new dimension of interactivity, fun and immersiveness to online shopping.”

The 48 Hour Smoooth Room continues ‘Swedish for Smoother Shopping,’ Klarna’s recently launched 360-degree integrated brand campaign, created with agency Mirimar. The room will be discoverable via a series of hyper-targeted digital ads that will run for 48 hours only. The digital ads are shoppable films, released all at once, shamelessly leverage one piece of Swedish film that’s been rewritten into fifteen unique shoppable films, each targeting a specific consumer interest - from fashion, gaming, sneakers, to beauty and aquarium hobbyists - and highlight the unique item available to scoop up.

“Klarna lets you buy anything online so we wanted to make everything shoppable with Klarna, even their ads. Turning Klarna’s advertising into ‘shoppable entertainment’ is a unique way to demonstrate the fun of and ease of using it,“ added John McKelvey, Mirimar founder and chief creative officer.

From the films, consumers are led directly to the disappearing digital room, available on desktop and mobile, where they can ‘shop’ (i.e. win) a series of prizes including a Sonos Speaker set ($1,500), a Dyson Airwap Styler ($550), an Anine Bing fanny pack ($499) and a Fender Squier in Pink ($400).

The ads are a continuation of its series of mini films that utilise over fifty years of vintage Swedish film and replaces the 100% Swedish dialogue with humorous English subtitles.

The 'Klarna: Swedish for Smooother Shopping' campaign, leans into the company’s Swedish origins to introduce Americans to the revolutionary online shopping service.

Klarna partnered with Mirimar, Wildlife, Noble People and Movement on the 48 Hour Smoooth Room.

Olivia Young, head of media, Noble People: “The 48 Hr. Smoooth Room illustrates how Klarna can seamlessly connect even the most unique shoppers, with the products they love, in a way only Klarna can."

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Campaign partners

Creative Agency and Digital Production: Mirimar and Wildlife Los Angeles

Klarna worked with independent media agency: Noble People

Movement Strategy brought the campaign to life on: social and with influencers

Digital campaign 

Brand: Klarna

Agency: Mirimar

Digital production: Wildlife

Media: Noble People

Social and influencer: Movement Strategy


Client: Klarna US

CMO: David Sandstrom

VP of Marketing: Daniel Jontén

Head of Marketing, U.S: Megan Gokey

Brand Lead: Joel Sussman

Supporting Brand Lead: Julia Grönstedt

Strategy Lead: Olivia Butter

Marketing Manager.: Elle Shaps

Social Lead: Mary Manzo

PR Lead: Sarah Ponthieu

Design Leads: Camilla Birkström, Matt Wenger, Pontus Gustavsson

Production Lead: Leo Holte


Agency: Mirimar - Los Angeles

Founder & Chief Creative Officer: John McKelvey

Co-founder & Managing Director: Luke McKelvey

Creative Director: Jon Marshall

Creative Director: Croix Gagnon

Head of Production: Kristine Ling

Head of Strategy: Alexa Calabro

Digital Producer and Creative Technologist: Natalie Sun

Design Director: Mariola Bruszewska

Group Account Director: Julia Jahn

Group Account Director: Lily Waters

Account Director: Amy Farias

Business Affairs: Nancy Espinal

Digital Production

Digital Production: Wildlife

Creative Director / Co-Founder: Jake Friedman

Creative Director / Co-Founder: Scott Friedman

Executive Producer: Brandon Del Nero

Technical Director: Pavel Zagoskin

Front End Engineer: Josh Stearns

Senior Designer: Andrew Zaozirny

Senior Producer: Janell Faraj


Media agency: Noble People

Social media and influencer agency: Movement Strategy

Film Production 

Film Production: Biscuit Filmworks

Director: Andreas Nilsson

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Rachel Glaub / Sean Moody

Producer: Jay Veal

Producer, Sweden: Kalle Wettre

DP: Lasse Frank

Production Designer: Koja


Editorial: Arcade Edit

Editor: Geoff Hounsell

Assistant Editor(s): Fernando Raigoza, Harrison Draper

Managing Partner: Damian Stevens

Executive Producer: Crissy DeSimone

Senior Producer: Alexa Atkin


Audio Finishing: Barking Owl

Mixer: Mike Franklin

Creative Director: Kelly Bayett

Producer: Ashley Benton


Music: DeadMono

Composers: Fredrik Rinman / Malcolm Pardon

Visual Effects 

Visual Effects: Kevin

Lead Artist / Executive Creative Director: Tim Davies

VFX Producer: Andrew Cowderoy

Senior Executive Producer / Partner: Sue Troyan

2D Team: Steve Gibbons, Robert Murdock


Telecine: a52

Colorist: Daniel de Vue

Producer: Jenny Bright

EP: Thatcher Peterson

Genres: People

Categories: Online retailers, Retail and Restaurants

Sapka Communications, Fri, 17 Jul 2020 08:46:54 GMT