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Kiwis’ Natural Instinct to Help Rings True in New Zealand Defence Force Campaign

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Saatchi & Saatchi New Zealand teams with Finch’s Jae Morrison on a series of recruitment films

Kiwis’ Natural Instinct to Help Rings True in New Zealand Defence Force Campaign

The New Zealand Defence Force (NZDF) launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders. 

Created by Saatchi & Saatchi New Zealand, the new campaign is centred around the insight that helping comes naturally to New Zealanders, showing scenarios based on real experiences in the forces, with behind the scenes online films explaining more of the story behind each event. The work is informed by research that showed that when it comes to selecting a career path, purpose is now one of the key drivers for young New Zealanders. They want to join an organization that will not only help them get on in life, but will also make a difference in the world.  

Commander Wayne Burtton, Director of Defence Recruiting for NZDF said, “We are extremely proud of the work that has been developed and the way it shares the real stories of our incredible men and women. The work also reflects the integrated role of the Navy, Army and Air Force for New Zealand. It brings to life the vision Chief of Defence, Lieutenant-General Tim Keating has for NZDF – to be ‘A Force for New Zealand’.” 

Corey Chalmers, ECD of Saatchi & Saatchi NZ said, “It has been an absolute honour – both for me personally and the whole agency team - to work alongside each of the services in the creation of this campaign. The experience has given me the most profound respect for the what the people of the Army, Navy and Air Force do for New Zealand.” 

The campaign started on 6 September and will run on TV and online.

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Audio Post Production: Liquid Studios

Composer: Peter van der Fluit

Producer: Sarah Yetton

Sound Design: Craig Matuschka


Editor: Tim Mauger

Post Production / VFX

Colourist: Pete Richie

Executive Producer: Andrew Timms

Post Production Company: Beryl

Producer: Hannah Walker

Production Company

Director: Jae Morrison

DOP: Ginny Loane

Executive Producer: Corey Esse

Producer: Jimena Murray

Production Company: Finch


Advertiser: New Zealand Defence Force

Creative Agency

Account Executive: Becky Kusel

Creative Agency: Saatchi & Saatchi New Zealand

Digital Developer: Stanislav Konovod

Digital Producer: Sarah Kelliher (director), Matt Couston

Executive Creative Director: Corey Chalmers, Guy Roberts

Head of Content Production: Jane Oak

Senior Account Manager: Brendon McLean

Strategy Director: Abigail Skelton

TV Producer: Joshua Forsman

Creatives: Arnya Karaitiana (Snr.)

Genres: Documentary

Categories: Military, Corporate, Social and PSAs, Mon, 07 Sep 2015 10:47:00 GMT