State-Owned Enterprise KiwiRail has today
announced its appointment of DDB as creative agency following a
competitive pitch involving five agencies.
tourism brand manager at KiwiRail, says the team were impressed by DDB's
mix of experience, including deep digital expertise and great core
brand strategy, driving exceptional commercial outcomes.
Keenan: "Meeting with the DDB team, we could tell they had a strong
connection with our organisation and what we're trying to achieve. Their
track-record of telling beautifully crafted brand stories to produce
business transformation speaks for itself, and it's what we want to see
"The team at KiwiRail are excited to see the first work to come off the
back of this partnership, and I can't wait to see the response of the
New Zealand public."
Justin Mowday, DDB NZ CEO, says winning the
KiwiRail business following wins in the last six months of 2degrees,
Warehouse Stationery, Volkswagen, NZ Steel and Weetbix, shows the
agency's approach is working.
Says Mowday: "We came out a year
ago and said we adamantly believe that brand communications designed
thoughtfully to deliver fame, feeling and fluency will drive
unreasonable growth for any business. This is the conversation we've had
in every new business meeting, and this is the approach we've been
demonstrating in the work we've been producing for all of our clients.
of this, we can say to KiwiRail: you've got an incredible story. You're
part of the fabric of New Zealand, delighting thousands of customers
daily with journeys that can't be matched anywhere else in the world,
and we can provide the strategy and creative firepower to tell that
story in a way that will change your business. We're excited to get