Launches new brand campaign via Saatchi & Saatchi, New Zealand
KiwiPlates has launched a new brand campaign, created by Saatchi & Saatchi, encouraging Kiwis to embrace whatever they're into and "own it" with a personalised plate.
The campaign will run across TV, digital and social and includes a new-look website and logo - also designed by Saatchi & Saatchi.
Says Mark Wilson, general manager of KiwiPlates: "New Zealanders are an eccentric bunch, but we play it pretty close to our chest. Every one of us leads different and interesting lives and has a different story to tell. Personalised plates allow you express whatever you're into whether it's a sport, hobby, passion, business or nickname. The Saatchi & Saatchi team have done a great job of bringing this to life through our new campaign."
Says Toby Talbot, CCO, Saatchi & Saatchi: "We found that for every person who had their initials, their make of car or their nickname on a personalised plate, there were just as many with a plate that told a story, an in-joke, a passion. This idea is about challenging Kiwis to get out there and 'own it'. Immoratlise their own story and their own personality through their very own plate.
Saatchi & Saatchi was appointed by KiwiPlates in March this year.