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KiwiPlates Says 'Own It' With Personalised Plates

Creative 0 Add to collection

Launches new brand campaign via Saatchi & Saatchi, New Zealand

KiwiPlates Says 'Own It' With Personalised Plates
KiwiPlates has launched a new brand campaign, created by Saatchi & Saatchi, encouraging Kiwis to embrace whatever they're into and "own it" with a personalised plate.

The campaign will run across TV, digital and social and includes a new-look website and logo - also designed by Saatchi & Saatchi.





Screen Shot 2017-11-15 at 10.42.14 am.jpgSays Mark Wilson, general manager of KiwiPlates: "New Zealanders are an eccentric bunch, but we play it pretty close to our chest. Every one of us leads different and interesting lives and has a different story to tell.  Personalised plates allow you express whatever you're into whether it's a sport, hobby, passion, business or nickname. The Saatchi & Saatchi team have done a great job of bringing this to life through our new campaign."

Says Toby Talbot, CCO, Saatchi & Saatchi: "We found that for every person who had their initials, their make of car or their nickname on a personalised plate, there were just as many with a plate that told a story, an in-joke, a passion. This idea is about challenging Kiwis to get out there and 'own it'. Immoratlise their own story and their own personality through their very own plate. 

Saatchi & Saatchi was appointed by KiwiPlates in March this year.
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Client

Advertiser: KiwiPlates

Digital Marketing Manager: Amanda Akabane Marques

General Manager: Mark Wilson

Marketing Coordinator: Christie McPherson

Marketing Manager: Karl Plank

Media Agency

Media Agency: Zenith

Production Company

Production Company: Thick as Thieves

Music

Audio Post Production: Franklin Road

Music : Reuben Winter

Creative Agency

Creative Agency: Saatchi & Saatchi, New Zealand

lbbonline.com, Wed, 15 Nov 2017 03:25:35 GMT