KiwiPlates Says 'Own It' With Personalised Plates

Launches new brand campaign via Saatchi & Saatchi, New Zealand

KiwiPlates has launched a new brand campaign, created by Saatchi & Saatchi, encouraging Kiwis to embrace whatever they're into and "own it" with a personalised plate.

The campaign will run across TV, digital and social and includes a new-look website and logo - also designed by Saatchi & Saatchi.





Says Mark Wilson, general manager of KiwiPlates: "New Zealanders are an eccentric bunch, but we play it pretty close to our chest. Every one of us leads different and interesting lives and has a different story to tell.  Personalised plates allow you express whatever you're into whether it's a sport, hobby, passion, business or nickname. The Saatchi & Saatchi team have done a great job of bringing this to life through our new campaign."

Says Toby Talbot, CCO, Saatchi & Saatchi: "We found that for every person who had their initials, their make of car or their nickname on a personalised plate, there were just as many with a plate that told a story, an in-joke, a passion. This idea is about challenging Kiwis to get out there and 'own it'. Immoratlise their own story and their own personality through their very own plate. 

Saatchi & Saatchi was appointed by KiwiPlates in March this year.

CREDITS

Brand

Brand

KiwiPlates

Marketing Manager

Amanda Akabane Marques

AAM

Marketing Manager

Karl Plank

KP

General Manager

Mark Wilson

MW

Coordinator

Christie McPherson

CM

Media

Media

Zenith

Production

Production

Thick as Thieves

Music / Sound

Music / Sound

Music

Reuben Winter

RW

Sound Post Production

Franklin Road

FR

Agency / Creative

Agency / Creative

Saatchi & Saatchi New Zealand