Kiwi director Mark Albiston shoots new Thomas Cook 'You're on Holiday' spot via Albion London
Kiwi director Mark Albiston from global production company The Sweet Shop has recently shot a new campaign for Thomas Cook via London agency Albion.
After winning the Thomas Cook Group account with a mandate to reinvent the business through its product and communications, Albion has released its first piece of creative work today in 14 markets.
The pan European campaign is based on an innovative piece of insight work, which aims to demonstrate the emotional benefits of a holiday company that delivers the whole experience for its customers.
Says Albiston: "Getting the casting right was always going to be the key to this campaign, and the team at Albion were brilliantly supportive, and not a little brave, in letting us use the casting process to shape the final films. Our amazing young lead made us laugh the moment we put the music on... there was no need for choreography, we simply picked his best moves from the first audition and put a routine together."
Says Adam Lawrenson, ECD, Albion: "This campaign marks a totally new direction for the brand and is routed in an idea which works well not only for communications, but also for product and the organisation internally. That will be key to driving forward the agenda for the Thomas Cook Group over the coming years."
Client: Thomas Cook
Agency: Albion
ECD: Adam Lawrenson
Creative Director: Debs Gerrard
Creative: Hugo Isaacs
Head of Film: Petrina Kilby
Production Company: The Sweet Shop
Executive Producer: Spencer Dodd
Producer: Kate Taylor
Production Manager: Natalie Isaac
DoP: Justin Brown
Production Designer: Birgit Kniep-Gentis
Costume Designer: Katie Ruth
Edit House: tenthree
Editor: Billy Mead
Sound: 750mph
Sound Design: Sam Ashwell
Post Production: The Mill
