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Kittens Take Shelter with Miss Juliette in Aigle Prints

Creative 1.4k Add to collection

Laurent Humbert shoots BETC Paris campaign for French footwear brand

Kittens Take Shelter with Miss Juliette in Aigle Prints

The leading manufacturer of rubber footwear and fashion, Aigle, is unveiling the 3rd phase of the saga of its iconic founding product: Wellington boots. After Chantebelle and Aiglentine, it is now Miss Juliette's turn to pose before the camera. 

Inspired by a model of the 'sixties, Miss Juliette is a feminine-looking smart urban boot available in three models. Handmade in France, Miss Juliette is not the only heroine of the story this time. Combined with a trench coat, another of this brand's iconic products, Aigle has created an original vintage chic look to enable its customers to follow fashion and stay glamorous even in the rain. 

Through this new campaign, the famous French brand is thus pursuing its 'fashion' drive, revisiting its heritage without cease. And what is more touching than a litter of kittens that take shelter at the feet of Miss Juliette… Although cats are reputed to hate the rain, the fashion conscious cannot say as much. 

Shot by Laurent Humbert, this visual full of poetry and freshness will be seen in retail outlets, the press, posters and videos on the Internet from 1 March in France and also abroad, in particular in Asia. 



BRAND MANAGEMENT: Romain Guinier, PDG; Gideon Day, Directeur Artistique; Laure Arnold, Directrice Marketing; Marie-Andrée Jezequel, Directrice de la Communication; Morgane Tocco, Chargée de communication


AGENCY MANAGEMENT: Marielle Durandet / Olivia Abols 

CREATIVE DIRECTOR: Florence Bellisson 

COPYWRITER: Valérie Chidlovsky 

ART DIRECTOR: Jane Girard 

PHOTOGRAPHER: Laurent Humbert 

ART BUYER: Isabelle Mocq

PRODUCTION: RITA / Isabelle Severi 


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Categories: Shoes, Clothing and Fashion

BETC Paris, Mon, 03 Mar 2014 11:08:33 GMT