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KitKat Reminds Dedicated Hobbyists to Have a Break

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KitKat teamed up with Airfix models to remind hobbyists to have a break via Wunderman Thompson UK

KitKat Reminds Dedicated Hobbyists to Have a Break

Nestlé snack brand KitKat wanted to reinvent its famous creative message to show how even the most intricate and demanding hobbies are better if you occasionally ‘have a break’. They teamed up with Airfix for a ‘narrowcast’ campaign working with YouTube influencers and supported by press ads and OOH posters.

The two brands joined forces to create The KitKat Kit, a special edition of Airfix’s Supermarine Spitfire. It added a sealed KitKat into the kits mounted on a 3D-printed plastic ‘sprue’, which also incorporates the famous 'Have a Break' message. An additional step was even inserted into the instruction booklet telling the hobbyists exactly when to open the bag (as Step 38), take out the snack and enjoy their break.

CREDITS

Brand
Agency / Creative
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Categories: Sweet, Food

Wunderman Thompson London, Wed, 15 Jan 2020 15:06:13 GMT