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KitKat & JWT Introduce Mobile Parking Lot

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Companies invited to park their phone and take a creative break together

KitKat & JWT  Introduce Mobile Parking Lot

KitKat came up with the project after finding that people today, especially in a work environment, can’t stay away from their phone and rarely look at each other in the eyes, even when in meeting.


The chocolate brand wanted to offer people a “phone free” break and turn their meetings into a more pleasant sharing break that might inspire their next ground-breaking idea. To make this happen, they collaborated with J. Walter Thompson to create and send a special Break package to 120 innovative companies and start-ups across the UK, inviting them to park their phone and take a break together.

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Advertiser: KitKat

Production Company

Editorial & Online: Connor Pearce, Bryan Riddle, Emilie Sheehan

Production Company: J Walter Thompson

Creative Agency

Creative Agency: J. Walter Thompson London

Creatives: Devon Wood, Fernando Barbella, Christiano Neves,

Designer: Fernando Barbella, Christiano Neves

Executive Creative Director: Russell Ramsey

Planner: Kevin Mercer

Genres: People

Categories: Food, Confectionery

Wunderman Thompson London, Wed, 24 Feb 2016 11:52:56 GMT