Kitchen Appliance Brand Sub-Zero Group, Inc. Appoints Huge as its Lead Agency

Sub-Zero Group, Inc. has appointed Huge as its lead agency, following an extensive review.

Huge, located in Brooklyn, NY, will guide brand strategy, creative, and digital marketing. Crossmedia, located in NY, will partner with Huge on paid media planning and buying.

Brian Jones, senior director of marketing for Sub-Zero Group, said: “We look forward to our partnership with Huge and Crossmedia, and to their team collaborating with ours to continue to build our business and further our iconic brands, Sub-Zero, Wolf, and Cove. We met with smart and committed agency teams during our search and were impressed with the caliber of thinking, creativity, and quality people from all candidates. We feel that Huge and Crossmedia are the best fit based on their insights into our brands and audience, and the values of our company.”

Jones continued: “We sincerely thank The Richards Group for their many years of service to our company and we wish their team members well.”

"Partnering with a world class team to promote iconic brands that set the standard for the modern day luxury kitchen is a dream come true for Huge. From day one we shared their ambition to use brand and experience thinking backed by smart technology and data to showcase Sub-Zero, Wolf, and Cove,” said Matt Weiss, president Huge Brooklyn.

Sub-Zero Group, Inc. began the agency search process last winter and retained the services of Joanne Davis Consulting, New York, NY to assist with the process.