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Kit Kat Spreads Cheers with e-Card App

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JWT Singapore creates 'Make-a-Break' campaign

Kit Kat Spreads Cheers with e-Card App

‘Oh come all ye faithful’ is the call of Kit Kat this festive season. JWT Singapore has created a Christmas Facebook app for Kit Kat that lets Singaporeans identify their most dedicated social media friends and create a customized Christmas e-card to put a smile in their holiday break.

 

This quirky digital campaign helps Kit Kat’s target youth market “throw away the riff raff” and “give friend credit where it’s due”.  By accessing your timeline, the Facebook app identifies the top Likers and Commenters who have interacted most with your online social content. It then presents you with an array of cheeky slogans to use on one of seven different Kit Kat e-cards, which you can post on your digitally-devoted friends’ walls. 

 

“Christmas is a day of giving in appreciation of our loved ones, but quite often, we may have missed out people who deserve our appreciation too, like our friends who have religiously participated on our Facebook page,” says Lynette Chua, Account Manager at JWT Singapore.  “This app singles out friends who’ve really made an effort to be part of your life, and lets you make their Christmas break with some quirky, festive cheer.”

 

Singaporeans can download the app at www.facebook.com/kitkatsg

 

“This is a fun, irreverent app that really brings the Kit Kat breaks to life with a smile during the festive season. The Kit Kat Christmas Make-a-Break app allows users to send a customised yet personalised greeting  to their friends at this festive break, giving them extra cheer and relief in place of the usual mass greetings.” said James Wong,  Director of Corporate Affairs and Communications for Nestle Singapore.  

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Wunderman Thompson APAC, Fri, 13 Dec 2013 13:10:38 GMT