Today, independent media brokering agency Electric Glue bolsters its team by announcing the addition of Kirsty Raven as senior broker.
Kirsty brings over a decade of industry experience to her new role at Electric Glue. Her extensive career includes seven years at Vizeum as account director, and similar roles at OMD, Mediaedge, Zenith, and MEC (now Wavemaker) working with high-profile clients including 20th Century Fox, Panasonic, BMW, Zoopla, B&Q and Paramount. Initially cutting her teeth at MPG (now Havas) and Mindshare, Kirsty began her career in ITV’s media buying department. Since then, she has developed a rich reputation in both planning and buying, working on diverse accounts ranging from film to finance.
Kirsty comments on the move: “In my new role as senior broker, I’ll be harnessing my background in TV to oversee both the implementation of the buying process as well as partnerships with broadcasters. Having worked at both global media agencies and smaller operations, I was looking for a leaner company where I could have a greater impact and oversee projects from start to finish. Electric Glue’s unconventional approach to media and the way they genuinely put brands and clients at the centre of everything they do really appealed to me. It goes without saying, the talent here is pretty amazing with well-respected figures in the industry. The collaborative spirit is very strong; ideas are bounced around and things evolve organically, which makes the day-to-day very exciting. It’s a real pleasure to be involved.”
Simon Orpin, founding partner and CEO at Electric Glue, comments: “We are really excited that Kirsty is joining the team; she is a formidable talent who brings a wealth of experience to her new role. Kirsty’s diverse grounding across buying and planning make her a great addition to Electric Glue and we look forward to seeing the team grow with her on board.”