Lowe Lintas has launched a new advert for Kirloskar, India's leading engineering conglomerate.
The engineering and manufacturing sector is undergoing serious transformation with the infusion of ‘mechatronics’ and Kirloskar has taken a step towards building a new future by upgrading to smart factories and building smart technologies into its products.
Building upon the previous 'Reverse Chain of Smiles' film, this campaign introduces smart technology into the 'Enriching Lives' brand focus, bringing about 'smiles of joy’
with its business.
Madhav Chandrachud, president of Kirloskar Proprietary Limited said: “This is the 9th year of Kirloskar brand campaign in India and starting with 'Engineering High-ground,' then moving to 'Positive Transformation' and 'The reverse chain of smiles,' Lowe Lintas has handled the communication seamlessly. We have already taken steps towards the future with smart technology and IoT. With state-of-the-art products with predictive and real-time monitoring systems, the customer experience has shifted to a new orbit. We are harnessing multiple technologies to Enrich Lives with this in mind. Hence, the communication has to be interesting for everyone to relate to. Connect viewers emotionally with the brand without being burdened with complex technical details. A challenge, Lowe Lintas has managed really well.”
Amar Singh, regional creative officer, Lowe Lintas said: “Conceived and created by Prathamesh and Hemant, the objective behind this film was to give the world a glimpse of Kirloskar’s technological prowess and an assurance that this leading, progressive engineering brand is all set to become an integral part of our future. One smile at a time.”
The campaign is currently live on and offline.
Creative Agency: Lowe Lintas
Creatives: Amar Singh, Prathamesh Ghate, Hemant Chonkar
Account Management: Shantanu Sapre, Aniruddha Oka