The 2017 Kinsale Shark Awards took place last weekend and the results of the seven categories have been revealed. The awards honour some of the finest advertising work released in the world this year. As an event it's a celebration of advertising. Here's what some of the key speakers of the awards had to say about the key themes and talks from the awards.
Andy Sandoz - CCO Deloitte
Enjoy Yourself, it’s Later Than you Think
Use all the tech you can to be as human as you can.
“Take an industry and break every rule”
Miriam Jordan-Keane – Marketing Director British Gas
The Business of Creativity
Having come from an advertising agency background, she now possesses the insight to build strong and successful client/agency relationships and maintain them. Also, how brave work happens in a relationship of trust
“Who’s going to change things if you don’t?”
Carrie Reichardt – Artist and Activist
The power of art can show the true potential of what people are capable of.
“Through art we can unite communities”
Rosie Arnold – Creative Partner and Head of Art AMV BBDO
Un-Stereotype the World
The stereotypes ingrained in our advertising, it’s time to undo them.
“We, as the Advertising Industry, have a responsibility to change things.”
Robert Senior – CEO Saatchi & Saatchi Worldwide
Creative Bravery
A CEO perspective on Creative Bravery. He spoke about the moment Juan Cabral humbly suggested the idea for Cadbury Gorilla and the initial reaction to it.
“Do you think you’re doing the right thing? If yes, then keep going.”
Antonio Fernandez – Former NYC Gang Leader of Latin Kings
What Love Looks Like in a Gang
A fascinating journey through Antonio’s early life of gang crime and how he transformed an entire gang culture into a positive movement.
“You don’t have to be nasty, or an asshole, to succeed”
Have a look through this list to see which agencies and which work took home the coveted trophy this year.
Check out some of the Irish work that won here: