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Kinetic Sand and Artist Dan Lam Encourage You to Touch the Art

Creative 80 Add to collection

Interactive exhibit launched with Lanfranco&Cordova invites co-creation with an NFT Auction to benefit the Boys & Girls Clubs of America

Kinetic Sand and Artist Dan Lam Encourage You to Touch the Art

Kinetic Sand, the original squeezable sand from leading global children’s entertainment company Spin Master, and artist Dan Lam today announced an NFT (non-fungible token) series to benefit Boys & Girls Clubs of America (BGCA), a national organisation of local Clubs focused on providing youth with equal access to opportunities and experiences. The works will be available for purchase via NFT auction platform Rarible on December 1st at 12 p.m. EST. 

This NFT collab follows the popular interactive installation, Sensory Play: Please Do Touch The Art, hosted by Kinetic Sand and Dan recently at Waterfall Mansion & Gallery. Over the course of two days, two floors of the NYC gallery were transformed showcasing Kinetic Sand installations created by Dan and over 350 guests attended and were encouraged to touch the art and let their creativity flow.

“The uniqueness of this idea is that we are normally not allowed to touch anything when we visit a gallery or a museum,” said Gian Lanfranco co-founder & CCO L&C, the creative agency behind the campaign. “But in this exhibition, we are doing exactly the opposite...inviting people to touch, play and co-create with Kinetic Sand.”

Once inside, a runway of hot pink sand led to Lam’s oversized Squish sculpture in hues of pink, purple, blue and green in a Kinetic Sandbox. A virtual waterfall of cascading pink Kinetic Sand covered the back wall of the exhibit space, adding a 3D touch to the immersive experience. The second installation featured another Squish in a glow in the dark room where guests interacted with bright, glowing Kinetic Sand that covered the space in pink, purple and green. Following the exhibit, with each guest contributing, the work was captured in a series of NFTs for auction. The art will go on sale on Dec 1st For more information and to follow the auction, please visit here.   

Proceeds from this auction will be donated to Boys & Girls Clubs of America, helping select Clubs expand their offering with more arts-enhanced and arts-integrated programs and creative experiences.

“I’m interested in dichotomies and the tension that exists and is created between ideas,” said Lam. “This exhibit broke the tension that exists around consuming art, with Kinetic Sand as my medium, guests were invited to touch the art, breaking down that traditional forth wall. The final product, a collaboration of 350+ individuals, preserved with the drop of the NFTs so guests who were unable to attend Sensory Play: Please Do Touch The Art can experience the same magic virtually.”

Lam is best known for her creation of amorphous sculptures that play with the line between beauty and ugliness; attraction and repulsion; the interesting and the disturbing. 

The Sensory Play: Please DO Touch The Art exhibit was conceived in partnership with creative agency L&C NYC and art curatorial advisory from Waterfall Mansion & Gallery.

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Client: Spin Master

Brand: Kinetic Sand

Brand Creative Director: Stephanie Guo

Artist: Dan Lam

Art Producer & Curator: Patrick Shillenn

Agency: L&C New York

Public Relations: Peppercomm

Chief Creative Officers: Gian Carlo Lanfranco / Rolando Cordova

Creative Directors: Giancarlo Rodas / Tescia Deák

Art Directors: Rolando Cordova / Giancarlo Rodas / Tescia Deák

Copywriters: Gian Carlo Lanfranco / Greg Collins / Ana Lins

Executive Producer: Camden Elizabeth

Art Curatorial Advisory: Waterfall Gallery / Kate Shin

Production Company: Suitcase Productions

Associate Producers: Nicolás López / Carla Troconis

Executive Assistant: Sonia Case

Projection: ATD Audio Visual

Carpentry: EC Designs

Photographer: Diego Cordero

Post Production: Afterparty VFX

Post Producer: Joe Durkin

Designer: Shruti Ashok

Editor: JP Cadaveira

Colorist: Mike Nuget / Anastasia Cipolla

Music & Sound: Squeak E Clean Studios

Mixers/Sound Designers: Surachai Sutthisasanakul & Drew Fischer

Supervising Audio Post Producer: Angelina Phenphong

Audio Post Producer: Nick Doering

Categories: Sports and Leisure, Museums and Galleries

Lanfranco&Cordova, Fri, 03 Dec 2021 17:03:58 GMT