Kinetic, the global leader in planning and buying Out of Home (OOH) media, has appointed John Wolstenholme as Managing Director of Aviator EMEA as it further strengthens the division.
Wolstenholme joins Kinetic’s Aviator division at a pivotal time for the industry, with the number of global air travellers set to double to six billion over the next 15 years. Wolstenholme brings a wealth of leisure and outdoor media experience to Aviator, including senior roles at luxury travel specialist TSA and OOH media owners Titan Media and JCDecaux.
The London-based appointment comes as Kinetic continues a major global strategic focus on the aviation sector, offering brands and advertisers an avenue to target travellers across the globe through its proprietary tools.
Alex Thompson, Global Head of Aviator, said: “We are delighted John is joining us to strengthen a team that is already doing great work for a terrific portfolio of clients. We have no doubt that John’s background running teams on the media owner side and having established his own business in Switzerland will provide a new and valuable dimension to the offering.”
Wolstenholme added: “In the rapidly expanding air travel environment, clients have access to a wide range of creative and data rich OOH and DOOH opportunities. When combined with the Aviator team's expertise in utilising all these opportunities, brands can now engage with people at all points of a journey. It's a really exciting time for Aviator and I'm very pleased to be joining the team to help further develop and grow this business throughout EMEA.”view more - Hires, Wins & Business