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Kinetic Active Launches in Germany

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OOH specialist offers clients and agencies even more connected communications

Kinetic Active Launches in Germany

Kinetic Worldwide, the global leader in planning and buying Out of Home media, launches its Kinetic Active division in Germany. Kinetic Active is a full-service creative and production shop with the purpose of raising the creative bar of out-of-home marketing. It launched earlier this year in the US, UK, India, China and Southeast Asia. Kinetic Active provides in-house support, offering creative services, production, digital, experiential and special builds plus mobile activation and social engagement.

As Out of Home continues to integrate with different media, platforms and technologies, Kinetic Active sits right at the center of this convergence, developing and delivering ideas which activate target groups via connected communications in a variety of campaigns combining Digital and established Out of Home.

A multidisciplinary team of creatives, developers, strategists and project managers bring a diverse range of skills together under the leadership of Steffen Ansorge, Director Kinetic Active Germany. Working with clients and agency partners, they design and implement creative campaigns using the latest thinking, technology and market trends. “We would like to entertain and inform people. Our aim is to continually discover new ways to use media and technology to connect consumers with our clients’ brands - focusing on creating engaging and meaningful user experiences”, says Thorsten Ebbing, CEO, Germany & Central Europe.

Kinetic Active provides in-house support, offering creative services, planning, booking and production, special builds plus mobile activation and social engagement. The team will set the standard for innovation in Out of Home across Germany. “We’re looking forward to inspiring the audience Out of Home” says Steffen Ansorge.

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lbbonline.com, Fri, 27 Feb 2015 10:51:02 GMT