Mon, 08 Nov 2021 12:01:25 GMT
Avon’s new TVC starring Kimberly Walsh is currently airing on prime time UK. Directed by female Director Nicky Woodhouse the spot follows Kimberly on her 'power progress' journey as she tries their new ‘Power Progress’ serum.
The creative demanded something with a ‘behind the scenes’ ‘polished documentary’ vibe typical of Nicky's work. And making the ad was a nostalgic trip back to early childhood for Nicky as her Mum had been an Avon lady in the early 80s.
Nicky says: “I hadn't heard the name Avon for years and it felt great to be working with a heritage brand that had such an authentic connection to me personally. As a child, I distinctly remember our house being filled with the wonderful fragrance of their Avon "skin so soft bath oil. My mum was so excited that I got the job!"
The mixed-media ad that weaves low fi snippets from Kimberly's phone with Alexa Mini launched on October 18th during Coronation Street and is been played across all ITV channels, social and YouTube pre-roll.view more - Creative
CLIENT: AVON COSMETICS
DIRECTOR: NICKY WOODHOUSE
FIRST AD: SAM LE PAGE
DOP: JACOB NIBLETT
1ST AC: MARK GEE
2ND AC: TOBY CUTHBETSON
SOUND: JACK CHIN
GAFFER: DAVE BIRD
DIT: JAMIE ROSE
ART DEPT: BEN LACK, ANNA BARNETT
CREATIVE AGENCY: THE OUTFIT
SENIOR CREATIVE: ADAM KAMMIN
PRODUCERS: ALEX FIELDING, LEONIE MARZECKI
GROUP ACCOUNT DIRECTOR: NATALIE REED
POST PRODUCTION: BUBBLE TV
Genres: People, Dialogue
Categories: Skin care, Beauty & HealthJohnny Foreigner, Mon, 08 Nov 2021 12:01:25 GMT