Kimberly-Clark Brasil Expands Partnership with FCB

Kimberly-Clark, a U.S.-based personal care products company, announces that FCB Brasil is going to be responsible for the entire company’s portfolio in Brazil. The agency, that is in charge of Plenitud in Brazil and in other Latin American countries such as Argentina, Chile and Colombia, being responsible for the brand strategy, as well as campaign creation and production, will also manage media for a number of brands that are very familiar to Brazilians, like Huggies, Intimus, Neve, and Duramax.

FCB will also handle media planning, digital channels development, and the expansion of all contact points with the consumer, like social networks, websites, paid media, and other communications initiatives.

According to Ronaldo Art, Kimberly-Clark’s CMO for Brazil, “Kimberly-Clark is present in the life journey of millions of people, offering iconic products for every moment, from birth to maturity, and always creating solutions for a better life. For that reason, having a single agency handling strategy, campaigns, and media for all our brands will be important to ensure a growing unity and connection among the company’s brands.”

To Ricardo John, FCB Brasil CEO and CCO said, “Our growth inside Kimberly-Clark is the best recognition we could have of the work we do for this account. It is an opportunity to strengthen the iconic character of Kimberly’s brands, based on creativity that is driven by diversity and by data, focused on multiplying the business,” he added.

“We know that FCB Brasil has all the know-how it needs to lead this work, and to take our “best care for a better world” to an even greater number of people,” said Ronaldo Art.