Geometry UK has been appointed to handle shopper marketing across the full range of Kimberly-Clark’s portfolio of family and personal care brands including well-known global brands such as Andrex, Depend and Kleenex. This expands Geometry’s existing business with Kimberly-Clark Professional with brands including Scott, Kimtech and Wypall.
Steve Coghlan, Marketing Director, Kimberly-Clark has commented, “Geometry impressed us with their strategic capability and retailer understanding. We are excited to work with them to develop more commercially effective programmes that will win with shoppers and retailers alike and drive growth for our brands.”
Geometry has been briefed to drive purchase decision-making through in-store and e-commerce. The assignment principally covers the UK and many EMEA markets.
The business was landed in a competitive pitch as Kimberly-Clark looked to consolidate agency portfolio and forge closer working relationship across all agency partners across all divisions. The search focused on retail expertise, innovation, strategic leadership, and, an ability to connect into Kimberly-Clark global teams and global ways of working.
Michelle Whelan,Geometry UK's CEO, has said:“It’s a great privilege to bring innovation to the game with such an outstanding collection of global brands. We’re delighted and proud to be part of the Kimberly-Clark team.”
Kimberly-Clark family and personal care is the latest in Geometry UK's new business wins over the past six months which includes Huawei experiential, HSBC branch of the future, Pearson, and seven new assignments from Coca-Cola.