The Somesuch director collaborates with Oscar-winning DOP Linus Sandgren on an epic ode to filmmaking, writes Addison Capper
Somesuch director Kim Gehrig has made a joyful film for Apple that's all about making films.
Launched for the new iPhone 12, the spot highlights the fact that the handset includes the only phone camera that can shoot, edit and playback in Dolby Vision.
The film, entitled 'Make movies like the movies' is a wonderful ode to the lengths and ingenious solutions that filmmakers, both amateur and professional, exercise in order to get the perfect shot.
There are epic moving shots captured from skateboards, the sides of moving vehicles and even aboard one of those parcel trolleys that you've most likely seen your local UPS driver wheel around. Fishing rods, leaf blowers, model cities, epic camera rigs, luscious sunsets and a hand-dug grave all come together to make epic films of all manner of styles, all condensed into 60 seconds.
In addition to Kim's name as a top commercials director, the DOP on this spot was Linus Sandgren, an Oscar winner for La La Land, First Man and American Hustle. What's more, the score with recorded live by Danny Elfman and a socially distanced orchestra at Abbey Road Studio in London. He is behind the scores for films such as Batman, Men in Black, The Nightmare Before Christmas and Beetlejuice.