Thu, 01 Jun 2017 05:15:51 GMT
Challenger agency VCCP Sydney has hired Kim
Feitelberg (centre) as its new executive planning director. She will
partner with ECD Gary Dawson (left) and CEO Andrew Holt (right) as the
agency continues its growth in the Australian market.
Feitelberg joins from BMF and is a former executive planning director at Ogilvy Cape Town, where her strategic leadership saw them become the most awarded agency at the APAC Effies for five consecutive years. Throughout her career Feitelberg has worked with many blue chip brands including Cadbury, Coca-Cola, VW, Audi, Lion Nathan and SAB Miller.
For Feitelberg, joining Holt and Dawson to lead VCCP Sydney represents an exciting new challenge.
Says Feitelberg: "As an industry, we are living in very interesting times and I love the fact that VCCP have embraced business as unusual - creating work that challenges conventions and transforms businesses. To be at the intersection of commerce and creativity is big ambition for a small agency and it's an exciting time to join them on the journey."
For Holt, the appointment of Feitelberg demonstrates VCCP's commitment to creating a challenger agency for challenger brands in the Australian market place.
Says Holt: "We looked long and hard for a world class strategic thinker with strong Australian experience and Kim brings both. She combines great creative pedigree with smart, snappy commercial thinking and has a proven ability to help brands punch above their weight. We are delighted she's decided to go on a bear hunt with us at VCCP."
Says Dawson: "Kim has the experience, enthusiasm and ambition to help our clients rise to their challenges. And help us create more insightful work for them. It's great to have her on board."
For founding partner and chairman of VCCP, Charles Vallance, Feitelberg will be a great cultural fit with the Sydney team.
Says Vallance: "Kim will be a great addition to the VCCP family, bringing a wealth of experience with her. She has a feisty, no nonsense approach which means she will feel at home immediately both with us and our clients."