Kim Chrystie Joins B2B Marketing Agency Just Global as Managing Director North America

Leading B2B marketing agency, Just Global, hires industry talent Kim Chrystie as managing director of North America. This strategic new hire fuels the agency’s ambitious growth goals and further positions Just Global as a pioneer in Brand-to-Revenue marketing. 

Based out of Massachusetts, Kim will take ownership over the agency’s North American operations, including a major focus on ensuring the success of client relationships. Kim’s passion for fusing creative thinking with data insights echoes the agency’s mission to inspire business impact. 

“It has been amazing to watch Just Global grow over the last several years. I’m excited for what’s ahead as I help to continue that growth. In addition to being able to make B2B marketing exciting and impactful, I love the agency’s philosophy and culture around fostering true client-agency relationships.”  

Kim steps into this role with an impressive twenty-five-year background in media and brand strategy, including many years leading marketing client-side for technology brands such as Dell and EMC and agency-side working on brands such as SAP, Chime and Hitachi Vantara. Most recently, Kim served as the SVP of Media for Media Matters Worldwide. Kim brings valuable insights to support the agency’s business growth. 

“We are thrilled to have Kim join our executive team as we continue to fulfil our vision to inspire extraordinary business relationships,” states Brandon Friesen, CEO of Just Global. “Not only has Kim led both the brand and demand marketing for some of the world’s largest B2B technology brands, she deeply understands the human side of driving growth -- both for employees and customers -- in a digital-first B2B world.”  

As Just Global’s managing director in North America, Kim joins at a pivotal moment in the agency’s growth journey as she rounds out the agency’s global team of Managing Directors already based in Singapore, Sydney and the UK.