Mon, 31 Aug 2015 20:46:55 GMT
In digital advertising circles, nothing is more maligned than the banner ad. Audiences allegedly loathe these ad units and clients view them as a waste of money.
In this panel discussion, executives from the creative shops, John McNeil Studio and Hook, will debate the merits of banner ads and conduct a live experiment with a publisher (such as Wired) and a brand client to show how a banner ad might be made over into a unit that's more meaningful to users. - See more here.view more - Awards and EventsSapka Communications, Mon, 31 Aug 2015 20:46:55 GMT