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Kidulthood to Adulthood in 60 Seconds in Brilliant New Robinsons Spot

Creative 318 Add to collection

A child grows way too fast in BBH London's new spot shot by Park Pictures' Tom Tagholm

Kidulthood to Adulthood in 60 Seconds in Brilliant New Robinsons Spot

BBH London has launched its newest campaign for Robinsons, featuring the new 'Play Thirsty' platform. The campaign aims to remind parents that playtime is precious - kids grow up so fast, we should be taking every opportunity to play with them and work up a thirst.

The campaign launched on TV during Britain’s Got Talent on the 11th April, with a simultaneous station roadblock across all terrestrial and Sky Entertainment channels. Alongside the 60 and 30 second spots, the TV campaign also consists of 10 second films which will deliver news about exciting new flavours in the Robinsons squash range.

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Advertiser: Robinsons

Business Director: Heather Cuss

Post Production / VFX

CG: (Supervisor) Carsten Keller 

Colourist: Jean-Clément Soret

Post Production Company: MPC

Producer: Amy Richardson

VFX Supervisor: Tom Harding 


Edit Company: Stitch

Creative Agency

Assistant Producer: Sarah Cooper

Creative Agency: BBH London

Designer: Rob Wilson

Executive Creative Director: Nick Gill

Print Producer: Katerina Gharraph

Producer: Natalie Parish

Strategist: Damien Le Castrec

Strategy Director: Lilli English

Team Director: Rebecca Levy/James Rice

Team Manager: Louise Long/ Joanna Rose

Creatives: Nikki Lindman & Toby Brewer

Production Company

Director: Tom Tagholm

DOP: Luke Scott

Executive Producer: Stephen Brierley

Producer: Fran Thompson

Production Company: Park Pictures


Sound Design: Anthony Moore & Dan Beckwith @ Factory


Animation Company: Smoke & Mirrors

Genres: Comedy, Visual VFX

Categories: Soft Drinks, Fruit Juices

BBH London, Tue, 14 Apr 2015 10:01:56 GMT