Tue, 29 Jun 2021 16:04:00 GMT
It’s definitely a confidence game and these kids have bags of it.
The Sync Agency provided music supervision for this charming new McDonald’s spot promoting the new Fun Football scheme from McDonald’s which aims to get children active, make friends and gain even more confidence.
The spot, directed by Guy Manwaring at Merman, has the kids showing off their fancy footwork to the classic track ‘Chelsea Dagger’ by The Fratellis.
Dan Dunbar, creative director of The Sync Agency, said: "We really enjoyed working on this project! We explored tracks from a range of genres and eras, and Chelsea Dagger ticked both the ‘Fun’ and ‘Football’ boxes. The chant and beat gives the track a classic sports anthem feel, and it provided a great energy to compliment the action, combined with a playfulness that fitted well with the spirit of the campaign. We love working with the team over at Leos too, so that was great!"
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Agency: Leo Burnett
Creative Director: Mark Elwood
Creatives: Drew Davies & Angus Crombie
Director: Guy Manwaring at Merman
Prod Co Producer: Amy Appleton
Sound Studio: Simon Capes at Soho Square Studios
Music Supervision : The Sync Agency
Categories: Fast food, Retail and RestaurantsLemonade Reps, Tue, 29 Jun 2021 16:04:00 GMT