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Kids Show Off Fancy Footwork in McDonald's 'Fun Football'

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‘Chelsea Dagger’ by The Fratellis features in spot synced by The Sync Agency

Kids Show Off Fancy Footwork in McDonald's 'Fun Football'

It’s definitely a confidence game and these kids have bags of it.

The Sync Agency provided music supervision for this charming new McDonald’s spot promoting the new Fun Football scheme from McDonald’s which aims to get children active, make friends and gain even more confidence.

The spot, directed by Guy Manwaring at Merman, has the kids showing off their fancy footwork to the classic track ‘Chelsea Dagger’ by The Fratellis.

Dan Dunbar, creative director of The Sync Agency, said: "We really enjoyed working on this project! We explored tracks from a range of genres and eras, and Chelsea Dagger ticked both the ‘Fun’ and ‘Football’ boxes. The chant and beat gives the track a classic sports anthem feel, and it provided a great energy to compliment the action, combined with a playfulness that fitted well with the spirit of the campaign. We love working with the team over at Leos too, so that was great!"




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Credits

Client: McDonald’s

Agency: Leo Burnett

Creative Director: Mark Elwood

Creatives: Drew Davies & Angus Crombie

Director: Guy Manwaring at Merman

Prod Co Producer: Amy Appleton

Post-production: Cheat

Sound Studio: Simon Capes at Soho Square Studios

Music Supervision : The Sync Agency

Genres: Comedy

Categories: Fast food, Retail and Restaurants

Lemonade Reps, Tue, 29 Jun 2021 16:04:00 GMT