Kids Recognised This Brand From its Sound Alone. Can You?
R/GA launches sweet Christmas campaign for LEGO
What do kids do to figure out what’s inside their wrapped gift? Shake, shake, shake.
In its new Holiday campaign, created by R/GA, LEGO Systems took this simple truth and demonstrated how the sound of LEGO can spark imagination without even showing the product. Unsuspecting kids received unbranded, wrapped presents and were asked to guess what’s inside. As expected, they began shaking the gifts and recognised the iconic sound of LEGO bricks.
What’s more, they then excitedly began imagining what they’d build. From double dinosaurs to flying boats, the brand showcased the magic of their product, just by the sound. Reminding parents that a LEGO set is the only gift that truly can be everything and anything a child can imagine.
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Music Supervision: The Music Playground
Sound Design: Pete Karam (R/GA)
Editor: Jeremiah Shuff (R/GA), Marianne Hill (Associate, R/GA)
Post Production / VFX
Colourist: Tim Masick
Flame: Carmen Maxcy
Post Production Company: Method
Director: Thomas Beug
Production Company: Chelsea Pictures
Brand: LEGO Systems
Art Director: James Schumacher
Chief Creative Officer: Chloe Gottlieb, Taras Wayner
Content Producer: Purvi Sheth (Senior), Jessica Rosen (Associate)
Copywriter: Chris Parker
Creative Agency: R/GA
Executive Producer: Cindy Pound
Group Executive Creative Director: David DeCheser, Isaac Silverglate
Managing Director: Russell Parrish
Senior Producer: Matt Van Dzura
Genres: Documentary, People
Categories: Toys, Sports and LeisureR/GA New York, Wed, 01 Nov 2017 12:25:53 GMT