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Kids Recognised This Brand From its Sound Alone. Can You?

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R/GA launches sweet Christmas campaign for LEGO

Kids Recognised This Brand From its Sound Alone. Can You?
What do kids do to figure out what’s inside their wrapped gift? Shake, shake, shake. 

In its new Holiday campaign, created by R/GA, LEGO Systems took this simple truth and demonstrated how the sound of LEGO can spark imagination without even showing the product. Unsuspecting kids received unbranded, wrapped presents and were asked to guess what’s inside. As expected, they began shaking the gifts and recognised the iconic sound of LEGO bricks. 

What’s more, they then excitedly began imagining what they’d build. From double dinosaurs to flying boats, the brand showcased the magic of their product, just by the sound. Reminding parents that a LEGO set is the only gift that truly can be everything and anything a child can imagine.

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Music Supervision: The Music Playground

Sound Design: Pete Karam (R/GA)


Editor: Jeremiah Shuff (R/GA), Marianne Hill (Associate, R/GA)

Post Production / VFX

Colourist: Tim Masick

Flame: Carmen Maxcy

Post Production Company: Method

Production Company

Director: Thomas Beug

Production Company: Chelsea Pictures


Brand: LEGO Systems

Creative Agency

Art Director: James Schumacher

Chief Creative Officer: Chloe Gottlieb, Taras Wayner

Content Producer: Purvi Sheth (Senior), Jessica Rosen (Associate)

Copywriter: Chris Parker

Creative Agency: R/GA

Executive Producer: Cindy Pound

Group Executive Creative Director: David DeCheser, Isaac Silverglate

Managing Director: Russell Parrish

Senior Producer: Matt Van Dzura

Genres: Documentary, People

Categories: Toys, Sports and Leisure

R/GA New York, Wed, 01 Nov 2017 12:25:53 GMT