What happens when you pair a standard kid’s birthday party with Hefty’s new crack-resistant cups? 

An epic rager of the exuberant eight-year-old kind. To tout the supreme strength of Hefty’s crack-resistant Ultimate Easy Grip Cups, Havas Chicago created this online video to show that the ultimate party requires the ultimate cup…and now since Hefty cups are crack resistant, you can “party harder.” 

The playful spot, running as pre-roll as well as featured on Hefty’s Facebook page, includes a frosting faceplant, cake mashing, piñata smashing, silly-string spraying, dance-party raving extravaganza.