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Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires

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The spot for Unicenter was directed by Javier Nir & Pablo Fischerman

Kids Never Lie in This Adorable Festive Film From TBWA\Buenos Aires

Introducing "Polygraph", an experiment (in advertising) by Unicenter.

Unicenter is the largest shopping centre in Argentina. And Christmas is its busiest time of the year. Every December, hundreds of kids visit to get their traditional pictures taken with Santa Claus. 

"Polygraph" is an experiment created by Unicenter and TBWA with children between the ages of 4 and 7 years old to show how kids think about Santa Claus. 

The resulting online videos and TV commercial now have everybody talking in Argentina.

"Polygraph", for Unicenter shopping mall from TBWA \ Buenos Aires on Vimeo.

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Creative Agency

Account Executive: Carolina Cornejo

Art Director: Manuela Charre / Martina Fontana

Chief Creation Officer: Pablo Poncini

Copywriter: Ivo Nievas

Creative Agency: TBWA\Buenos Aires

Executive Creative Director: Juan Cruz Bazterrica, Guillermo Castañeda

Producer: Negro Ibáñez / Charly Agüero

Production Manager: Gonzalo Calzada

Production Company

Director: Javier Nir & Pablo Fischerman

Executive Producer: Ioni Borisonik

Producer: Ariel Fainholc

Production Company: Oruga Films


Composer: Supercharango


Editor: Andrés Quaranta


Advertiser: Unicenter

Post Production / VFX

Post Production Company: Santiago Travi

Genres: Dialogue, People

TBWA Worldwide, Wed, 30 Nov 2016 17:08:18 GMT