Wed, 30 Nov 2016 17:08:18 GMT
Introducing "Polygraph", an experiment (in advertising) by Unicenter.
Unicenter is the largest shopping centre in Argentina. And Christmas is its busiest time of the year. Every December, hundreds of kids visit to get their traditional pictures taken with Santa Claus.
"Polygraph" is an experiment created by Unicenter and TBWA with children between the ages of 4 and 7 years old to show how kids think about Santa Claus.
The resulting online videos and TV commercial now have everybody talking in Argentina.view more - Creative
Account Executive: Carolina Cornejo
Art Director: Manuela Charre / Martina Fontana
Chief Creation Officer: Pablo Poncini
Copywriter: Ivo Nievas
Creative Agency: TBWA\Buenos Aires
Executive Creative Director: Juan Cruz Bazterrica, Guillermo Castañeda
Producer: Negro Ibáñez / Charly Agüero
Production Manager: Gonzalo Calzada
Director: Javier Nir & Pablo Fischerman
Executive Producer: Ioni Borisonik
Producer: Ariel Fainholc
Production Company: Oruga Films
Editor: Andrés Quaranta
Post Production Company: Santiago Travi
Genres: People, DialogueTBWA Worldwide, Wed, 30 Nov 2016 17:08:18 GMT