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Kids Fill the Holidays with Magic in Lexus' December to Remember Campaign

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Team One and Stink help Lexus deliver on meaningful moments this holiday season

Kids Fill the Holidays with Magic in Lexus' December to Remember Campaign

Every year, kids of all ages look forward to a magical holiday season. Today, the iconic Lexus ‘December to Remember’ marketing campaign returns with a renewed sense of anticipation and excitement, focusing on the magic kids bring to the holidays through their creativity and kindness. The two national broadcast spots feature the signature Lexus red bow, holiday melody, and joyful moments.

“Every year, the signature Lexus ‘December to Remember’ campaign celebrates people coming together during the holidays,” said Vinay Shahani, vice president of Lexus marketing. “People look forward to the joy and magic of this time of year, and our dealers do a fantastic job of bringing the spirit of the season to life for our guests and their local communities."

This year, Lexus is making this December one to remember for kids affiliated with Boys & Girls Club of America. Nationally, Lexus will provide a $300,000 charitable donation to the organisation. Locally, Lexus Dealers will have the opportunity to surprise members of the Boys & Girls Club across the country with something special and exciting from their wish list – and deliver it with a big red bow. A few of the special moments will be captured on video and shared on social media.  

The first spot, 'Runway,' captures the joy of a child helping Santa find the right house by turning her driveway into a holiday light-filled runway. The spot opens with a young girl asking, “Grandma, how wide are two reindeer?” then cuts to her counting steps to mark off the landing area, collecting her supplies and building a snowman. On Christmas morning, she proclaims, “It worked!” as she runs to the driveway to see their family’s new 2022 Lexus ES F SPORT topped with the signature red bow.

The second spot, 'Wonderland,' focuses on a tween enlisting his friends to collect seasonal decorations in his dad’s all-new 2022 NX F SPORT to transform the town square into an enchanting winter wonderland. They all come together in the backseat with their supplies and engage the new Lexus Interface to play holiday music on their way into town. As the lights of the square are illuminated, so are their faces.

The 2021 Lexus 'December to Remember' campaign broadcast spots are airing on cable, primetime, late night, and sports programming, including NCAA Football, NFL, NHL, English Premier League and Soccer on ESPN. The integrated campaign also includes digital, with media running across select social media platforms.

The Lexus 'December to Remember' event runs through January 3rd, 2022. 

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‘Runway’ ‘Wonderland’ TV - Agency


Chief Creative Officer: Chris Graves

Group Creative Director: Amanda Abrams

Art Director: Patrick Dougherty

Copywriter: Patrick O’Rourke

Director of Content Production/EP: Sam Walsh

Senior Producer: Sascha Peuckert

Assoc. Producer: Janae Davis

Group Account Director: Ben Allison

Account Director: Monica Abbracciamento

Account Executive: Megan Adler

Account Coordinator: Angel Smith

Senior Project Manager: Jim Vastano

Associate Director of Business Affairs: Janet Anderson

Senior Product Insights Manager: Mark Savage

‘Runway’ ‘Wonderland’ TV - Production


Director: Fridman Sisters

President/EP: Daniel Bergmann

HOP: Ari Schneiderman

EP: Elizabeth Minzes

Producer: Leanne Amos

Director of Photography: Daisy Zhou

Production Designer: Andy Rhodes

‘Runway’ ‘Wonderland’ TV - Edit

EDITORIAL: Union Editorial LA

President / Managing Partner: Michael Raimondi

Executive Producer: Joe Ross

Editor: Teddy Gersten

Assistant Editor: Tyler Costill

‘Runway’ ‘Wonderland’ TV – Colour


Colorist: Stephen Nakamura

Producer: Matt Moran

‘Runway ‘Wonderland’ TV - VFX


ECD/Partner: Tim Davies

VFX Supervisor/Lead: Gareth Parr

Head of CG: Mike Dazell

Senior Executive Producer/Partner: Sue Troyan

Senior VFX Producer: Jami Schakel

VFX Coordinator: Louise Bloomfield

2D: Susanne Scharping, Rob Winfield

3D: Kerry Graham, Matt Longwell, Nico Sugleris, Dan Santoni, Edwin Chiu

‘Runway ‘Wonderland’ TV – Music


Composer: Michael Schanzlin

Producer: Doug Darnell

‘Runway’ ‘Wonderland TV – VO and Mix


Mixer: Bruce Bueckert

Assistants: Mike Murzyn, Sean Melia & Brian Frank

Executive Producer: Whitney Morris

Categories: Automotive, Cars

Team One, Tue, 23 Nov 2021 17:35:26 GMT