Kids Catch Santa with Military Precision in This Fun Spot for Orange

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A punk version of Jingle Bells soundtracks campaign by Publicis Conseil and La Pac's Jeff Low
Kids Catch Santa with Military Precision in This Fun Spot for Orange
Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the ‘Connected House’ and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house... in shops or on the street.
 
It all begins when a group of children and teenagers from the same neighbourhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus. Their ingenious organisation, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It's up to the viewer to decide.


The film, entitled ‘We got him!’ and directed by Jeff Low, will be broadcast from 14th November in cinema and TV with a 60-second format broadcast during the half-time of the France-Moldova football game.
 
Other elements, print, digital, on social networks, in stores, in League 1 stadiums and special operations, will make this ‘#AttrapezNoël’ (Catch Christmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season.

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Advertiser: Orange

Agency: Publicis Conseil

Brand Managers: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Caroline Fortabat et Ombline Thomine-Desmazures.


Account Managers Publicis Conseil: Marie Wallet, Claudia Weiss, Steven Roué, Pascaline Montroussier.

Creative Director: Fabrice Delacourt

President overseeing the creativity: Marco Venturelli

Strategic Planner: Damien Sabatier


Films Got Him (TV & Cinéma)

Copywriter: Marc Rosier

Art Director: Jean-Marc Tramoni

AD Assistants: Caroline Delhoume et Célia Kuczynski

TV Producer Prodigious: Benjamin Auberdiac

Production Company: La Pac

Producer: Jérôme Denis, Rupert Reynolds-Maclean

Director: Jeff Low

DOP: Marcel Zyskind

Editing: Adriana Legay

Color Grading: Thomas Canu

Post-production: La Pac

Post-Production Manager: Betty Bertrand

Sound Production: Boris Nicou, Joël Tessonneau

Music: Title

Arrangeur: P Uminski

Editor: Orange Editions

Production: Orange SA


Print (Press & Outdoor)

Copywriter: Marc Rosier

Art Director: Jean-Marc Tramoni

AD Assistants: Caroline Delhoume et Célia Kuczynski

Art Buyer: Flore Silberfeld

Agency Producer: Sandrine Martin

Photographer: Nick & Chloé

Production: Soixante-quinze, Benoît Dreyfus


Radio

Copywriter: Marc Rosier

Production: Boris Nicou, Thomas Corbel (Prodigious)

Agency Producer: Sandrine Martin


Flagship dramatisation

Account Managers: Antoine Clergeot, Paul Lelievre, Paul Fialip

Production: Arc Worldwild


Digital activation

Account Managers Marcel: Pascal Nessim, Eric Guillod, Estelle Littaye, Julien Cassar

Social media manager: Constance Bonardi

Creative Director: Xavier Le Boullenger, Eulalia Bartolomeu

Creative team: Amélie Mariotti, Victor Renaux, Jean-Charles Paillat

Digital Production: Eva Castrillo, Charles Ramaré, Sacha Bassili

TV Production: Manon Lapeyre, Sveva Rossino

Director: Edouard Le Scouarnec

Genres: People, Dialogue

Categories: Media and Entertainment, TV and Radio

Publicis Conseil, 8 months ago