KIDS Captures Top Tennis Players Muguruza, Babos and Puig for New Mexican Open Campaign

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The ads for the 'Abierto GNP Seguros' highlight the strength of professional female tennis players and the misconceptions about them in the media
KIDS Captures Top Tennis Players Muguruza, Babos and Puig for New Mexican Open Campaign

The “Abierto GNP Seguros”, majadmA agency and the Mexican production company KIDS, launched the global campaign for the Mexican Open “Abierto GNP Seguros” that is taking place in Monterrey city, with the participation of top female players Garbiñe Muguruza, Timea Babos and Monica Puig.

The spots are live on the WTA online platforms and air in more than 50 countries and emphasise the misconception around the word “girl” as something fragile or week, highlighting the strength of the female body and the capacity they have to fulfill their goals.   

This is the second consecutive year we are responsible for the production of the “Abierto GNP Seguros” campaign and it has brought us great satisfaction; this is a great challenge for me as a director. I’m passionate about executing powerful ideas and working with top athletes. This shoot  is strongly related to my latest work, as I have been participating in many sport related projects,” said Tino de la Huerta, Managing Director at KIDS. 

Marketing Director of the “Abierto GNP Seguros”, Blanca Carrera, commented,”With this campaign our objective is to empower young women through this beautiful sport”.

The “Abierto GNP Seguros” is a world class tennis tournament that this year celebrates its 10th edition at the GNP Seguros Stadium. The tournament is part of the WTA (Women's Tennis Association) calendar and is streamed on the WTA online platforms. With the festivity of this event, the sports practice is been promoted and also ipulse Monterrey and Mexico brands.

“This campaign is powerful because we can count with the story of the #3 worldwide female players from the most influential female sport of the world,” commented Diego Nuñez, CEO of majadmA.

HG Promotores / Abierto GNP Seguros CEO, Guillermo Galindo said, ”This campaign helps us to position the brand around the world”.

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Client

Advertiser: Abierto GNP Seguros

Production Company

Production Company: KIDS

Director: Tino de la Huerta

Creative Agency

Creative Agency: MajadmA

CEO: Diego Nuñez

Senior Creative: Laura López

KIDS, 2 years ago