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Kids Become DIY Creators in 1stAveMachine's New Nintendo Labo Spot

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Director Ben Steiner Levine highlights the unlikely art of cardboard craftsmanship that the gaming setup kit encourages

Kids Become DIY Creators in 1stAveMachine's New Nintendo Labo Spot
Storytelling production company 1stAveMachine partnered with Nintendo to create this fun, inspiring new ad touting the gaming brand's well-received product, Labo. 

Through stop-motion and live-action, director Ben Steiner Levine highlights the unlikely art of cardboard craftsmanship that the gaming setup kit encourages.

Watch as inventive kids turn into DIY artisans to bring the Labo's build-and-play experiences to life.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
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1stAveMachine, Wed, 11 Apr 2018 14:16:00 GMT