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Kids Become DIY Creators in 1stAveMachine's New Nintendo Labo Spot

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Director Ben Steiner Levine highlights the unlikely art of cardboard craftsmanship that the gaming setup kit encourages

Kids Become DIY Creators in 1stAveMachine's New Nintendo Labo Spot
Storytelling production company 1stAveMachine partnered with Nintendo to create this fun, inspiring new ad touting the gaming brand's well-received product, Labo. 

Through stop-motion and live-action, director Ben Steiner Levine highlights the unlikely art of cardboard craftsmanship that the gaming setup kit encourages.

Watch as inventive kids turn into DIY artisans to bring the Labo's build-and-play experiences to life.

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Client

Advertiser: Nintendo of America (NOA)

Global Head of Advertising, Media & Product Marketing: Daniel Orihuela/Roxanne Kim (Billingual Product Marketing Specialist) Steven Kim (Europe)

Senior Marketing Manager: Stephanie Peters

Advertising Manager: Monica Burk

Production Company

Production Company: 1stAveMachine

Executive Producer: Sam Penfield (Partner), Michaela Mckee, Peter Repplier,Lisanne McDonald

Director: Ben Steiner Levine

DOP: Mark Gyori

Producer: Petra Ahmann

Casting Director: Banner Lorant Szucs

Costume Designer: Hajnalka Bognar

1st AD: Tamas Vass

Hair Stylist: Gergo Svegel, Gabriella Dudas

1st AC: Tamas Nemeth

Gaffer: Bela ‘Richy’ Romwalter

Set Decorator: Kata Kiss

2nd AD: Hajnalka Vajay

SFX: Sandor Csoma (Manager)

Technical Director: Vandad Kashefi (Animation)

Production Manager: Zoltan Simon, (Assistant) Iidiko Szucs “Picur” , (Unit) Unit Production Manager

Line Producer: Daniel Kresmery

Creative Agency

Creative Agency: Leo Burnett Chicago

Copywriter: Austin Paramore (Junior)

Art Director: Alex Arroyo

Producer: Brian Behling (Senior)

Account Supervisor: Megan Bryon

Technical Director: Steven Kim (Support)

1stAveMachine, Wed, 11 Apr 2018 14:16:00 GMT