When growing up, we didn't want to talk about sex with our parents. Ever. Out of all the topics of the world, sex is the one we never brought up and always avoided. Watching sexually suggestive television with our parents came under the same mantra and still does for much of today's youth.
SS+K's new HBO ads brilliantly tap into that awkwardness to highlight the channel's online viewing service, giving kids the ability to watch TV without mum and dad over their shoulder.
The seven online spots feature cringe-inducing family scenes in which a son and daughter wind up watching raunchy shows like Game of Thrones and True Blood with their overly ardent parents. The children endure talk of incest, affairs, bisexualism and, perhaps worst of all, their parents "doing it".
The ads were directed by O Positive Films' David Shane.
Chief Creative Officer: Bobby Hershfield
Senior Copywriter: Lindsey Lanpher
Copywriter: Richard Tseng
Senior Vice President, Director of Production and Innovation: John Swartz
Senior Producer: Kim Cross
Senior Vice President, Digital Strategy and Innovation: Kevin Skobac
Vice President, Group Account Director: Jennifer Barr
Production Company: O Positive
Director: David Shane
Executive Producers: Ralph Laucella, Ken Licata
Director of Photography: Marc Laliberte Else
Editing: Mackenzie Cutler
Editors: Gavin Cutler, Ryan Steele
Post Producer: Evan Meeker
Genres: People, Comedy, Dialogue
Categories: Media and Entertainment, Streaming Serviceslbbonline.com, Tue, 22 Apr 2014 12:13:38 GMT