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Kids Ask 'Can We Have Our Ball Back?' in Ad Promoting Gambling Awareness

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GambleAware initiative was created by And Rising and directed by Outsider's Scott Lyon

Kids Ask 'Can We Have Our Ball Back?' in Ad Promoting Gambling Awareness
Today And Rising launches #CanWeHaveOurBallBack, a new social media initiative for the charity GambleAware. The film-led initiative premieres ahead of a packed season of festive football fixtures, with the aim of raising awareness around the relationship between football and gambling, in particular how the volume of gambling-related marketing around football is normalising gambling for children.

GambleAware is the leading national charity working to improve public awareness of gambling as a health issue. The launch of #CanWeHaveOurBallBack follows new financial analysis by gambling industry specialists, Regulus Partners, that shows the total spend by gambling companies on marketing is up by 56%, to £1.5bn, since 2014.

Just this month, an audit by the Gambling Commission revealed that the number of ‘problem gamblers’ aged 11 to 16 has reached 55,000. It also found 70,000 youngsters were at risk and 450,000 children bet regularly - the equivalent of one in seven children aged 11 to 16.



The film, directed by Outsider's Scott Lyon, depicts young football fans losing their ball, only to later find it again with thousands of others on top of a betting shop. It aims to encourage football lovers to reflect on why they love the game and what role betting plays in that, in an environment where nearly 60% of clubs in England’s top two divisions have gambling company logos on their shirts. 
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Client

Brand: GambleAware

Communications Director: Iain Corby

CEO: Marc Etches

Communications Advisor: Zoe Osmond

Director of Education: Dr. Jane Rigbye

Post Production / VFX

Post Production Company: Electric Theatre Collective

Producer: Alasdair Patrick and Matthew Williams

Colourist: Lewis Crossfield

CG Lead: Dean Robinson

CG Artist: Nick Turner

2D Lead: Giles Cheetham

2D Artist: Mark chapman, Alex Grey, Taran Spear

Sound

Sound Company: Factory Studios

Producer: Lou Allen

Sound Engineer: James Utting & Anthony Moore

Creative Agency

Creative Agency: And Rising

Creatives: Toby Roberts, Julie Herskin

Executive Creative Director: Will Thacker

Creative Partner: Anna Carpen

Director of Production: James Faupel

Assistant Producer: Lew O’Brien

Account Director: Emma French

Strategy Director: Jack Carrington

Designer: Samuel Guillotel

Production Company

Production Company: Outsider

Director: Scott Lyon

Producer: Zeno Campbell-Salmon

DOP: Will Bex

Offline

Edit Company: Work

Editor: Art Jones

Genres: Documentary, People, Dialogue

Categories: Charity, Corporate, Social and PSAs

Outsider, Mon, 26 Nov 2018 18:05:29 GMT