Kids Are Big Believers in Festive Dairy Farmers of Ontario Ad

Announced today, Dairy Farmers of Ontario and programme partners are donating a minimum of $500,000 to The Hospital for Sick Children (SickKids) and other Ontario children’s hospitals to help bring the magic of the holidays to all children, no matter where they are celebrating. 

From now through December 28th, a portion of the proceeds of all milk and OREO Cookies purchased at select retailers will benefit children’s hospitals across the province, thanks to DFO, Mondelez Canada, the home of OREO cookies, Sobeys, Walmart Canada, Agropur, Longo’s and Lactalis Canada.

The campaign features a 60-second spot created by No Fixed Address that showcases the timeless role of milk and cookies on Christmas Eve.  

“The anticipation of Christmas Eve is a uniting moment for all children, including those who may not be spending it at home this year,” says Dave Federico, chief creative officer at No Fixed Address. “Through this campaign we looked to celebrate the boundless belief of all small hearts that night including the time-honoured tradition of putting out your milk and cookies for Santa.”

Christmas Eve is a uniting moment for Ontario families and our commercial tells the story of the anticipation children feel across the province, including those who won’t be celebrating at home this year.

In addition to purchasing milk and cookies, families across Ontario can support the campaign by engaging with DFO on Instagram using the hashtag #SmallHeartsBelieveBig and tagging @OntarioDairy to share what they think Santa’s perfect milk glass would include. For every idea shared on Instagram, DFO will donate $1 to SickKids.