Following the launch of Kia’s big game ad 'Robo Dog', featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience 'Robo Dogmented Reality'. In partnership with the Petfinder Foundation, 'Robo Dogmented Reality' is a mobile web experience that allows animal lovers to simply scan a QR Code which can be found here to bring Kia’s Robo Dog into their own home through any mobile device. Animal lovers can play with Robo Dog and teach him tricks such as sit, flip, spin and speak as well as play fetch with Robo Dog using a ball or stick. Users can also take photos with Robo Dog or link out to the Petfinder Foundation website to find and adopt pets in need, in their local communities.
Kia collaborated with David&Goliath and 14Four to bring Robo Dog to life using 8th Wall’s technology which allows users to place realistic 3D assets in their own environment and interact with the AR robot. As the experience is available on the web and does not require an app to download, animal lovers are able to instantly engage with the AR, creating a meaningful and personal branded experience. “Robo Dogmented Reality” is part of Kia’s latest initiative under its celebrated Accelerate The Good Program, to raise awareness and help shelter animals find their forever homes.
“The Super Bowl commercial was just the first chapter in this story. Kia wanted to give everyone an opportunity to connect with Robo Dog in their own living rooms. And get excited about the possibility of bringing a real dog into their home,” said Ben Purcell, Chief Creative Officer, David&Goliath.
Here’s a fun and informative video on how to bring Robo Dog into your own living space as well as connect with Petfinder Foundation and give a real dog a forever home: https://www.youtube.com/watch?v=NbMAEluBuss