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Kia's New Stinger GTS Faces off against a Wild Horse in Scenic Campaign

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David&Goliath sets the new model against the expanse of west Texas as a continuation of Kia's Give It Everything platform

Kia's New Stinger GTS Faces off against a Wild Horse in Scenic Campaign

Kia has launched a campaign to promote its newly-introduced Stinger GTS. Shot in and around Marfa, Texas, the campaign halos the growing high-performance GT line from Kia Motors America. Created by David&Goliath, the campaign sets Kia’s Stinger GTS against the expanse of West Texas. Building on the response to Kia’s newly launched Give It Everything platform, the tough vistas of West Texas emerged as the perfect setting for the brand’s next chapter.

Back in February, Give It Everything was introduced at Super Bowl LIII. It then told a story of the largely unknown West Georgia town — West Point. Here David&Goliath wanted to do something different: to test the design and build of the latest high-performance model against a landscape that demands a Give It Everything mindset at every turn.


The limited-run Stinger GTS incorporates an all-wheel-drive Drift mode. Available in one color only — Federation Orange — the GTS was let loose on private ranches across West Texas.

“Since we introduced the Telluride and our new brand positioning, Give It Everything, it has turned the toughest naysayers into the strongest believers,” said David Angelo, founder and chairman of David&Goliath. “The Stinger is no exception. We gave it everything and then some. People now stand behind the quality and performance of Kia like never before. But even more so, they can relate to the spirit of a brand that gives it everything. That spirit is the crazy horse in all of us.”

As the flagship of Kia’s GT line, the Stinger GTS takes center stage in the first of several spots, which debuts today. Titled 'Outlaw,' the 60-second film presents a rare breed of horse. The kind ranchers call “unbreakable.” Fueled by an endless supply of fury, nothing is able to earn the respect of this beast. Until it encounters an equally rare creature. The Stinger GTS. The two part ways. And rejoin their own worlds. Briefly stopped by the recognition they find in each other.

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Post Production / VFX

Post Production Company: A52

VFX Supervisor: Andy Barrios, Urs Furrer

Lead Flame Artist: Andy Barrios, Urs Furrer

Senior VFX Producer: Serena Noorani

Executive Producer: Patrick Nugent and Kim Christensen

Production Company

Production Company: PRETTYBIRD

Director: Max Malkin

DOP: Max Malkin

VP/Executive Producer: Ali Brown

Head of Production: Rika Osenberg

Line Producer: Matt Wersinger

Production Designer: Christian Kastner

Location Manager: Ginger Griffice

Music

Music Company: Barking Owl

Creative Director: Kelly Bayett

Sound Design: Morgan Johnson

Producer: Ashley Benton

Offline

Edit Company: Spinach

Editor: Charlie Harvey @ Whitehouse

Executive Producer: Jonathan Carpio

Post Producer: Patricia Gushikuma

Creative Agency

Creative Agency: David&Goliath

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Mark Koelfgen

Copywriter: Mark Koelfgen, Caleb Nyberg

Creative Director: Stephanie Kohnen

Art Director: Stephanie Kohnen

Founder, Chairman: David Angelo

President: Yumi Prentice

Group Creative Director / Art Director: Frauke Tiemann, John O'Hea

Group Creative Director / Copywriter: Steve Clarke

Senior Art Director: Chris Park

Junior Art Director: Peter Watson

Managing Director of Broadcast Production: Paul Albanese

Senior Broadcast Producer: Rob Sondik

Executive Art Producer: Cara Nieto

Director, Business Affairs: Natasha Royzina

Associate Business Affairs Manager: Amy Santana

Head of Strategy: Renee Welch

Group Strategy Director: Donesh Olyaie

Communications Planning Director: Jeff Cannata

Senior Strategist: Jasmine Spraglin

Director of Project Management: Genie Lara (Associate)

Senior Project Manager: Paul Stephens

Project Manager: Amanda Bercovitch

Managing Director: Jeff Moohr, Peter Bassett (Integrated Production & Technology Services)

Account Director: Jay Mattingly

Management Supervisor: Sarah Masket (Digital)

Account Coordinator: Salim Collins, Nick Janner

Executive Digital Producer: Justine Kleeman

Digital Producer: Genevieve Shah

Account Executive: Gabriella Mourad (Digital)

Creative Resource Manager: Nina Pena (Senior)

Product Information Manager: Russ Wortman

Genres: Action, Scenic

Categories: Automotive, Cars

David & Goliath, Tue, 09 Jul 2019 15:46:55 GMT