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Kia's New Campaign Urges Us to Remember Promises Should Not Be Limited

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Campaign developed by Sydney-based agency Innocean Worldwide was produced by Goodoil Films

Kia's New Campaign Urges Us to Remember Promises Should Not Be Limited

Since October 2014 when Kia launched Australia's only 7 Year Factory warranty, it has dominated the Australian automotive landscape as the only genuine factory warranty offering 7 years protection with unlimited kilometres.

Kia has taken the opportunity to reinforce to the Australian car buying public, that there is only one brand in Australia who offers a genuine 7 Year Factory warranty, on every car, every time.

The new campaign via Innocean Worldwide Australia, is based on the simple premise that a warranty is a promise and that promises should not be for a limited time.

In 'The Vow' we see a loving couple exchanging their wedding vows. Unknowingly our groom hangs off his wife-to-be's every word, when she promises to love him, for better or for worse, but only until March 31.

Pinky Promise - 1 (1).jpgIn 'Pinky Promise' we witness that dinner time moment when a young child begs his Dad to take him somewhere. Dad caves in and lovingly agrees to take his son, sealed with an unbreakable 'Pinky Promise' until Dad say that his offer comes with conditions.

Says Steve Jackson, ECD, Innocean: "I wanted to make these scripts the moment I read them. The temptation for an auto company is to keep everything in the auto world, so I was delighted when the Kia team saw the power of this simple, charming universal truth."

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Creative Agency

Creative Agency: Innocean Worldwide Australia

Copywriter: Taryn Bosen

Executive Creative Director: Steve Jackson

Executive Producer: Craig Sloane

Group Business Director: Rick Whaite

Senior Business Director: Nalisha Dahya

Head of Planning: Scott Davis

Senior Producer: Meredyth Judd

Chief Operating Officer: Damien Meredith

Post Production / VFX

Post Production Company: The Editors

Producer: Daniel Fry

Editor: Stuart Morley

Executive Producer: Nicoletta Rousianos

Production Company

Production Company: Goodoil Films

Executive Producer: Juliet Bishop

Director: Stuart Bowen

DOP: Lachlan Milne

Producer: Kate Rule


Sound Company: Nylon Studios

Sound Engineer: Simon Lister

Producer: Karla Henwood


Advertiser: KIA Motor Corporation Australia

Brand Manager: Andrew Phan

General Marketing Manager: Manuel Tyras

Categories: Aircraft, Automotive

Innocean Worldwide Australia, Tue, 20 Mar 2018 04:23:48 GMT