Carmaker Kia has released their latest spot entitled 'Natural habitat'.
It was creatively developed by Innocean, directed by Keegan Wilcox and edited by Rooster's Paul Proulx.
The spot positions the car as wild animal driving through the woods and the spot is soundtracked by a voice-over describing all the action, delivered in a nature documentary style.
Editor, Paul Proulx comments, "This project provided a unique and exciting challenge because the cars became the actors in a well orchestrated homage to nature documentaries. We needed to select performances that would personify each vehicle as a different kind of creature, well equipped for their natural environment."