The excitement is starting to build as Kia Motors gets ready to unleash its most powerful midsize sedan ever, John Wick style! Revving up the sleepy sedan category, Kia kicks off the launch of the all-new Kia K5 with a ground-breaking, jaw-dropping, multi-channel marketing campaign under the banner ‘Kia K5 Live.’ 

Created by David&Goliath, ‘Kia K5 Live’ kicks off with an adrenaline-fuelled, live-streamed, action-packed event billed “Triple Threat Stunt” directed by the most sought after action director in Hollywood, Darrin Prescott, known for his stylised, innovative and visceral directing in films including Baby Driver, Drive, and Black Panther. 

Direct from Atlanta, ‘Triple Threat Stunt’ can be viewed LIVE on Tuesday, July 28th, at 8pm ET/5 pm PT on Kia’s Twitter Live Event Page. Professional racecar and stunt driver Collete Davis and actor Jeremy Ray Valdez co-host the much anticipated event, and professional Hollywood stunt drivers Sean Graham, and father and daughter, Jalil Jay Lynch and Brionna Lynch, will be behind the wheel, and will put the vehicle’s on-road prowess and dynamic performance to the ultimate test by performing a series of stunts and precision driving never before seen from the likes of a sedan. 

A series of social media teaser videos were created and posted on Kia’s social channels earlier this month leading up to the epic stunt to build the kind of excitement that is not for the faint of heart. And for car enthusiasts looking for a reimagined, uncompromising spirit of a sedan.

“Being the consummate challenger, Kia has never shied away from boldly disrupting the car category, especially when it comes to the mundane world of midsize sedans,” said David Angelo, founder and creative chairman of David&Goliath. “The K5 is yet another example of Kia pushing the limits of what’s possible. By partnering with one of the best action unit directors in the world, they will demonstrate, in real time, a new level of bold performance and design never before seen.”

As part of the wide-reaching, integrated ‘Kia K5 Live’ campaign, the morning of the ‘Triple Threat Stunt,’ July, 28th at 11:30am ET/8:30am PT, the Television Academy will announce their nominations for the 72nd Emmy Awards streaming live on Emmys.com ‘Kia K5 Live’ digital elements of the ‘Triple Threat Stunt’ live-stream will be promoted on the Emmys home page inviting visitors to view the LIVE event later that day. 

Additional elements of ‘Kia K5 Live’ include an official recap of the ‘Triple Threat Stunt’ to be posted on digital and social media, August 15th. As well, national broadcast and print advertising will launch on September 1st, and additional social media and video components will supplement the campaign and run through October.