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Kia Motors Visualises Its 7 Year Guarantee in 7 Seconds

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Agency XXS Amsterdam teams with Glassworks on latest spot

Kia Motors Visualises Its 7 Year Guarantee in 7 Seconds

In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand.

The ambition of the Kia is limitless and the power of innovation tremendous, but it was important to build a new strategy on existing associations. XXS Amsterdam looked for a logical, relevant and distinctive domain, true to ambitions and believable to the consumer: Kia goes for more. Therefore, XXS Amsterdam decided to focus on amplifying Kia’s 7 Years Guarantee to underline the cars’ durability and impeccable design. Kia’s high-quality has been proven through rigorous testing, so the creative agency wanted to visualise what seven years of wear and tear does to a Kia: not much.

The video shows 7 years in 7 seconds. Because a lot can happen in seven years; from romantic getaways by car, to baby seats and muddy Saturday morning football practices. Seven years can mean countless trips to school and back, the supermarket, the seaside, collecting a trunk full of memories on the way.

video
7 Years in 7 Seconds
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Client

Client: Kia Motors Nederland

Creative Agency

Agency: XXS Amsterdam

Responsible at KIA: Sjoerd Knipping, Maaike Aarts, Iris Koorn

Strategy: Joram Helmer

Concept and creatives: John de Vries, Siebe Kruize, Anne van Andel

Account: Ward Enckhof, Lisa Been

Creative Director: John de Vries

Agency Producer: Marcel Ossendrijver

Retouch photography: Gio Pardjo

Production & Post

Post: Glassworks Amsterdam

Directors: Rüdiger Kaltenhäuser, Darren Macpherson & Kyle Obley

Executive producer: Anya Kruzmeta, Chris Kiser

Senior producer: Ariella Amrami

Lead 3d artist: Darren Macpherson

Lead 2d artists: Kyle Obley & Blake Huber

Colourist: Scott Harris

D.O.P.: Paul O’Callaghan

Shoot Production: SkipRope / Lauren Becker, Kerstin Kambier

Editor: Ben Putland

Photography: Paul O’Callaghan

Sound studio

Sound: Wave Studios

Sound designer: Alex Nicholls-Lee

Music Agency

Music: Adelphoi Music

Music supervisor & producer: Jonathan Watts

Arranger: Ashley Bates

Genres: Visual VFX

Categories: Automotive, Cars

futurefactor, Mon, 28 Oct 2019 11:59:02 GMT