David & Goliath
Tue, 21 Jul 2020 08:45:33 GMT
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Kia Launches Adrenaline-Fueled Summer Blockbuster 'The Features Film'
Eight Kia vehicles star in the thriller from David & Goliath showcasing the brand’s design, technology, capability, and safety in 13-part film debuting on YouTube
A year without the biggest tinsel town blockbusters? The creative team at Kia Motors America (KMA) doesn’t think so.
From the producers who introduced the world to dancing hamsters comes the first must-see cinematic experience of the Summer. This just released epic adventure, entitled The Features Film, presents automotive content in a whole new genre and includes a virtual who’s-who of Kia’s A-list automotive talent sharing lead actor duties.
Inspired by noir thrillers like 'John Wick' and The Bourne series, 'The Features Film,' debuts today, and is one connected story, which seamlessly strings together a sequence of 13 riveting, 15 second videos, with one of Kia’s automotive features coming to the rescue in each episode.
“We’ll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming,” said Russell Wager, director, marketing operations, Kia Motors America. “With many automakers offering the same or similar vehicle options, The Features Film is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content.”
Making cameo appearances throughout the movie are available key features, including: Remote Start; Remote Climate Control; Rear Cross-Traffic Alert; Rear-Camera Display; Smart Trunk; Mood Lighting; Premium Audio Systems; Lane Keeping Assist, Long-Distance EV & Hybrid range; Cargo Space; Blind-Spot Collision-Avoidance Assist; and 365-Turbocharged engines, with each playing a pivotal role and adding nuanced layers of convenience, safety, technology and comfort throughout the film.
“Working on car advertising for the past 20+ years, when we think about creating ads, the convention has always been to highlight car features in a way that tells a compelling story,” said David Angelo, founder and creative chairman of David&Goliath. “In many cases, the car feature becomes so dominating that it overshadows the story and diminishes the impact of the concept. So we turned this convention on its head. And created an entire idea where not one, but 13 features would be ‘featured,’ in a highly watchable film that not only demonstrates capability, but also makes them the captivating lead ‘actors’ of the film.”
The Features Film from Kia radically shifts the paradigm of what car feature videos can be. Produced by Kia’s creative agency of record, David&Goliath, these videos elevate the expected demonstrations by placing vehicle features at the heart of a high-octane action film. By taking this unexpected approach, Kia made the feature-demo videos more engaging and highly watchable – yet still hard working enough to educate potential shoppers. The film is divided into a series of 13 individual 15-second pre-roll videos and is also available as a six-minute longform film that seamlessly takes the viewer on this cinematic journey. In addition, a 30 trailer and 60-second teaser are available.
Agency
Founder & Creative Chairman: David Angelo
President: Yumi Prentice
Chief Strategy Officer: Laura Forman
Executive Creative Director/Copywriter: Mark Koelfgen
Group Creative Director/Art Director: Frauke Tiemann
Group Creative Director/Art Director: John O’Hea
Group Creative Director/Copywriter: Steve Clarke
Associate Creative Director/Copywriter: Chris Mead
Associate Creative Director /Art Director: Kris Wong
Art Director (social): Peter Watson
Copywriter (social): Caleb Nyberg
Managing Director, Broadcast Production: Paul Albanese
Managing Director, Integrated Production & Technology Services: Peter Bassett
Executive Producer: Justine Kleenman
Producer: Genevieve Shah
Director, Business Affairs: Natasha Royzina
Associate Manager, Business Affairs: Amy Santana
Group Planning Director: Donesh Olyaie
Communications Planning Director: Jeff Cannata
Sr. Strategist: Jasmine Spraglin
Senior Communications Planner: Natalie Gomez
Jr. Communications Planner: Hailey Kim
Analytics Director: Taylor Grant
Associate Director of Project Management: Genie Lara
Senior Project Manager: Paul Stephens
Managing Director: Jeff Moohr
Management Supervisor, Digital: Sarah Masket
Account Executive, Digital: Gabriella Mourad
Assistant Account Executive, Digital: Britney Bencomo
Automotive Specialist/Kia Product Information Manager: Mark McNaul
Digital Designer, Motion Designer: Meagan Steinkamp
Digital Designer, Motion Designer: Kurtis Mirick
Production
Production Company: SLICE
Ozan Biron: Director
Ted Herman: Executive Producer
Trevor Cawood: Producer
Philip Fyfe: Line Producer
Macgregor: DP
Song: Tracking The Target
Composer: Benjamin Hayden (PRS)
Publisher: Alibi Generator (ASCAP)
Master: Alibi Music, LP
Song: Galactic Paradox
Composer: Doug Moss (ASCAP)
Publisher: Alibi Generator (ASCAP)
Master: Alibi Music, LP
Song: Desert Trap
Composer: Sheridan Paul Tongue (PRS)
Library: APM
Song: Dark Tunnel
Composer: Nicolas Alexandre Robert Deroo (SACEM)
Library: APM
Song: Radius
Composer: Max Cameron Concors (ASCAP)
Library: APM
Song: Stolen Muscle Car
Composer: Ethan Hunter (PRS) 50% and Brett Weir (PRS) 50%
Library: APM
Song: Give It Everything
Composer: Victoria Faith Beaumont (PRS) 25% Ross Stephen Gilmartin (PRS) 75%
Library: APM
Song: The Getaway
Composer: Bradley Denniston
Music House: Wolf at the Door
Editorial
Editorial Company: Spinach
Adam Bright: Editor
Jason Dopko: Editor (courtesy of Lost Planet)
Juliana Rodzinski: Assistant Editor (courtesy of Lost Planet)
Marshall Thompson: Assistant Editor
Ethan Jacob: Assistant Editor
Patricia Gushikuma: Post Producer
Jonathan Carpio: Executive Producer
Motion Graphics
Motion Graphics Company: Ampersand
Post Production
Post: The Mill
Andrew Gilson: Producer
Blake Rice: Color Associate Producer
Jessica Amburgey: Color Associate Producer
Emma Hertz: Coordinator
Steve Cokonis: VFX Supervisor
Adam Lambert: 2D Lead
Matthew Osborne: Colorist
Audio Post
Audio Post Studio: Lime
Rohan Young: Sound Design and Audio Mix
Jeff Malen: Audio Mixer
Jeremy Nichols: Assistant mixer
Susie Boyajan: Executive Producer
Music
Music Companies: Alibi, APM, and Wolf at the Door
Genres: People, Action, Dialogue, Drama
Categories: Automotive, Cars
David & Goliath, Tue, 21 Jul 2020 08:45:33 GMT
