Kia Keeps You Inspired in Global Brand Relaunch Campaign

Creative agency INNOCEAN Berlin wanted to ensure that every single space Kia created and every touch point for consumers was able to literally inspire you. 

This philosophy starts with Kia’s brand-new logo, which is designed with a symmetry that represents the confidence Kia has for the future. And with rising lines that represent the  rise in inspiration Kia wishes to see for their customers.  

The new brand manifesto film shows people from all over the world finding inspiration as they move: such as a young girl finding a friendly robot hidden in the landscape and a businesswoman discovering autonomous drones sitting on telephone wires.  

To inspire Kia’s audience further, the agency collaborated with artists and neuroscientists to create ideas that are scientifically proven to inspire our audience. Including a digital OOH campaign inspired by movements in nature, as well as a new sound logo and brand music that help to increase the minds state of focus.  

Artur Martin, vice president global brand and marketing at Kia Motors Corporation, said: “Kia’s brand launch at a time of national lockdowns and working from home is a reminder that movement and its power to inspire ideas is as important and relevant as it has ever been. Despite the huge challenge of relaunching the brand during a global pandemic, we feel our new brand campaign positions us perfectly for a future that we can be optimistic about.” 

Gabriel Mattar, European chief creative officer Innocean Berlin, added: “Kia’s new brand message “Movement that inspires” was all the inspiration we needed when developing our global launch campaign. This is an exciting first step for the brand  and we look forward to being inspired to bring more of our ideas to life every time Kia launches a new product.”