Kia Gives it Everything for Powerful Super Bowl Teaser Spot

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The campaign from David & Goliath works alongside Kia's partnership with the 'Yards Against Homelessness' charitable initiative
Kia Gives it Everything for Powerful Super Bowl Teaser Spot

Introducing one of the stars of Kia Motors’ upcoming Super Bowl commercial for the all-new 2021 Seltos SUV, a strong and determined young boy, no more than 10 years old, enters a room teeming with journalists, flooded in a sea of flash bulbs and shutters. After making his way to the podium, he looks out across the assembled crowd and says, ‘First question.’ A reporter quickly replies, ‘What keeps you going out there?’ Seems innocuous enough. But for the boy, the question clearly has hidden meaning. After a moment of reflection, he responds. With a clarity of purpose few 10-year-olds have.

In the :30 big game teaser spot titled ‘I Run For', the young boy confidently shares what keeps him going out there, and who he runs for, reflecting an inner knowing of who he is and what he stands for.  

“At the heart of our ‘Give It Everything’ philosophy is a spirit that doesn’t know quit,” said David Angelo, founder and creative chairman of David&Goliath. “This teaser illustrates that spirit and how a little hope and resilience can help you achieve anything. It sets the tone for not just a Super Bowl spot but a Super Bowl conversation.” 

Big Game Spot

Scheduled to air in the third quarter, Kia’s 60-second spot focuses on overcoming adversity to achieve the impossible dream. And the hardscrabble journey at the center of the story inspired Kia to establish the ‘Yards Against Homelessness’ charitable initiative as a continuation of its 'Give It Everything' brand personality.

Following the overwhelming success of the Kia Telluride, the first SUV to win the ‘Triple Crown’ of the auto industry’s most prestigious accolades – North American Utility Vehicle of the Year; MotorTrend SUV of the Year; and Car and Driver 10 Best – the refined and right-sized all-new Seltos is set to energise the Entry SUV segment with a personality all its own. 


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Founder and Chairman: David Angelo

President: Yumi Prentice

Executive Creative Director/Copywriter: Mark Koelfgen

Group Creative Director/Art Director: Frauke Tiemann

Executive Creative Director/Copywriter: Ben Purcell

Art Director: Peter Watson

Copywriter: Caleb Nyberg

Managing Director, Broadcast Production: Paul Albanese

Executive Producer: Curt O’Brien

Executive Digital Producer: Justine Kleeman

Digital Producer: Genevieve Shah

Director, Business Affairs: Natasha Royzina

Business Affairs Manager: Marlon Pineda

Associate Business Affairs Manager: Amy Santana

Group Planning Director: Donesh Olyaie

Senior Strategist: Jasmine Spraglin

Communications Planning Director: Jeff Cannata

Senior Communications Planner: Natalie Gomez

Jr.Communications Planners: Hailey Kim

Associate Director of Project Management: Genie Lara

Junior Project Manager: Anna Carnochan

Managing Director: Jeff Moohr

Management Supervisor, Digital: Sarah Masket

Account Executive, Digital: Gabriella Mourad

Assistant Account Executive, Digital: Britney Bencomo

Automotive Specialist/Kia Product Information Manager: Russ Wortman

Managing Director, Integrated Production and Technology Services: Peter Bassett

Digital Designer: Meagan Steinkamp

Digital Designer: Kurtis Mirick


Production Company: Serial Pictures

John Hillcoat Director: John Hillcoat

DP: Phillippe Le Sourd

Founding Partner/Executive Producer: Violaine Etienne

Head of Production: Jennifer Gee

Producer: Tracy Broaddus

Teaser Editing

Teaser Editorial Company: Spinach

Editor: Adam Bright

Assistant Editor: Marshall Thompson

Post Producer: Cristy Torres

Executive Producer: Jonathan Carpio

Teaser VFX

Teaser VFX and Color:

Studio: a52 VFX

Supervisor: Andy McKenna

2D VFX Artists: Adam Flynn, Kevin Stokes

Producer: Jillian Lynes

Executive Producers: Patrick Nugent, Kim Christensen

Managing Director: Jennifer Sofio Hall


Colour Studio: a52 Color

Colourist: Daniel de Vue

Colour Assistants: Corey Martinez, Dylan Bursick, Aaron Flickinger

Producer: Jenny Bright

Executive Producer: Thatcher Peterson

Teaser Colour

Teaser Sound Design and Music: RNDM ORDR

Executive Producer: Guin Frehling

Creative Director: Rory Doggett

Sound Designer: Gus Koven

Assistant Sound Designer: Nick Tuttle

Music by: Rory Doggett

Teaser Audio

Teaser Audio Post Studio: Eleven

Mix: Jeff Payne

Asst Mixer: Andrew Smith

Executive Producer: Melissa Elston

Producer: Imani Franklin

Genres: People, Dialogue

Categories: Automotive, Cars

David & Goliath, 4 months ago