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Creative in association withGear Seven
Group745

Kia Forte Soars with Red Bull in New Campaign from David&Goliath

19/09/2018
Advertising Agency
Los Angeles, USA
634
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RSA's Jake Scott directs 24-year-old racing phenom Collete Davis in 'Forte vs. Forte'

To launch its most sophisticated compact car ever, the all-new 2019 Forte, Kia partnered with Red Bull to build a custom, not-for-sale drift car Forte, then hired professional driver and 24-year-old racing phenom Collete Davis to drive... the production model.

Created by David&Goliath, the campaign includes three, 30-second spots directed by director Jake Scott of RSA Films: 'Forte vs. Forte', 'Chicken' and 'Smoke Machine'. The first spot – 'Forte vs. Forte', airing today – shows Davis literally launching the 2019 Kia Forte off a ramp and jumping it over the drift car Forte – a feat that Davis performed for real, with no wires, nets, or other stunt drivers in sight – just to demonstrate the Forte’s impressive 8-inch touch screen. Two additional spots will air in the coming weeks.

There’s also a long-form video - 'One-Take Wonder' - shot from Davis’ perspective as she speeds down the track and takes flight as she jumps an all-new Forte. Seven cameras captured the action from every angle - both inside and out - and the entire sequence was shot in just one take.

In addition to these spots, a suite of digital and social content will be released to round out the campaign, from both Kia and Red Bull.


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