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KIA Breathes New Life into the Sedan in Action Filled 'Turns the Lights On'

Creative 134 Add to collection

Darrin Prescott directed the campaign for David & Goliath to re-energise the midsize sedan category

KIA Breathes New Life into the Sedan in Action Filled 'Turns the Lights On'

Kia launches it latest campaign 'Turn the Lights On', directed by Darrin Prescott for David and Goliath.  

Directed by Darrin Prescott at Feel Films for David & Goliath LA, 'Turn The Lights On', finds the KIA K5 GT zipping through a warehouse full of dusty, discarded carnival rides and toys. As the K5 passes each cobweb covered piece of equipment, they magically come back to life and soon the entire space is re-energised, with blinking lights, carnival music and animatronic movements, highlighting how the K5 is breathing new life into and re energising the staid and stale midsize sedan category. It premiered during Summers hottest show, America’s Got Talent. 

The spot is brought to life by Darrin Prescott, one of Hollywood’s A-list Action Directors responsible for such high octane and visceral work on Ford Vs Ferrari, Baby Driver, John Wick and Black Panther to name but a few.  

In August Darrin launched the campaign, literally, with a hair-raising ‘Triple-Threat’ stunt that was broadcast live in the US. 

Later in September, the K5 will be front and centre again for the biggest night in television as Kia partners with ABC and the Television Academy for the 72nd Emmy Awards broadcast, and will feature another brand new spot directed by Darrin. 

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Founder & Creative Chairman: David Angleo 

President: Yumi Prentice 

Chief Strategy Officer: Laura Forman 

Executive Creative Director/Copywriter: Mark Koelfgen 

Group Creative Director/Art Director: Frauke Tiemann 

Creative Director/Art Director: Stephanie Kohnen

Creative Director/Copywriter: Tiffany Smith 

Associate Creative Director/Art Director: Bennett Austin 

Associate Creative Director/Copywriter: Nick Micale 

Associate Creative Director/Art Director: Kevin Reilly 

Associate Creative Director/Copywriter: Sarah Mosseller 

Managing Director, Broadcast Production: Paul Albanese 

Executive Producer: Curt O’Brien 

Integrated Producer: Jesse Roberts 

Director of Business Affairs: Natasha Royzina 

Senior Business Affairs Manager: Yenia Paez 

Business Affairs Manager: Marlon Pineda 

Associate Business Affairs Manager: Amy Santana 

Group Strategy Director: Donesh Olyaie

Senior Strategist: Jasmine Spraglin 

Junior Strategist: Beka Tesfaye 

Communications Planning Director: Jeff Cannata 

Associate Communications Planning Director: Natalie Gomez 

Jr. Communications Planner: Hailey Kim 

Analytics Director: Taylor Grant 

Associate Director of Project Management: Genie Lara Associate 

Senior Project Manager: Paul Stephens 

Project Manager: Amanda Bercovitch 

Project Coordinator: David Sukal 

Managing Director: Lisa Tanner

Account Director: Jay Mattingly 

Management Supervisor: Kylie Lemasters 

Account Coordinator: Nick Janner 

Account Director, Digital: Sarah Masket 

Account Executive, Digital: Quinn Rufener 

Assistant Account Executive, Digital: Britney Bencomo

Managing Director, Integrated Production & Technology Services: Peter Bassett

Executive Digital Producer: Justine Kleeman 

Producer: Genevieve Shah

Digital Designer: Meagan Steinkamp 

Digital Designer: Kurtis Mirick 


Production Company:   Feel Films

Founder & Owner: Nick Hirschkorn 

Executive Producer: Louise Gagen 

Executive Producer: Gary Giudice

Director: Darrin Prescott 


US Rep: Safeword Creative

UK Rep: Kate Elson @ Agent Elson


Editorial Company: Spinach

Editor: Adam Marshall 

Executive Producer: Jonathan Carpio 

Producer: Patricia Gushikuma 


VFX Company: a52

Senior Executive Producer: Patrick Nugent 

VFX Supervisor: Urs Furrer

VFX Producer: Jillian Lynes

Genres: Action

Categories: Automotive, Cars

David & Goliath, Thu, 03 Sep 2020 10:00:06 GMT